Jessie Ware has released the video for her latest single “Save A Kiss” from her upcoming album What’s Your Pleasure?
Directed by Vicky Lawton, “Save A Kiss” was made entirely in quarantine. The concept behind the visual is connecting everyone to their loved ones through dance, and it featured 14 fans dancing to the track alongside the singer in self-shot videos. “This song feels particularly special coming out now, I love it and feel really proud of what we have made for the video,” Jessie said.
With production from Simian Mobile Disco’s James Ford and Midland, “Save A Kiss” is a recipe for club glory with its sleek disco influence and free-roaming rubbery bass lines that make you want to get up and dance. It’s the perfect prescription for today’s world.
“‘Save A Kiss’ has taken on a new meaning during these weird times and it seems like the right time to put it out,” explained Jessie, “This track is an optimistic one for me, I hope it resonates with people wherever they are right now. It’s an upbeat song to dance along to and have fun with. I know I’ve got plenty of kisses I’m saving up for everyone when this is all over.
Last month, Jessie announced her fourth studio album, What’s Your Pleasure?, to great fan excitement. Pitchform said “Her latest single reminds us why we listen to dance music in the first place,” with Fader adding “‘Ooh La La’ is the kind of track that could make quarantine feel like Studio 54.” The record is a collection of sophisticated, hard-bodied pop funk that capitalizes on a love of 70s, 80s, and 90s club culture coupled with Jessie’s vocals and the intuitive production of long-time friend James Ford culminates in a sound that feels instantly compelling.
With four BRIT-nominations plus a Mercury Prize nomination and three UK top-ten albums under her belt, Jessie has proven her status as one of the UK’s most influential artists. Her return with the dancefloor ready What’s Your Pleasure? feels like an artist in control while capturing the essence of nostalgia to keep the spirit of club music and the dancefloor alive.
Watch the video here and purchase/stream What’s Your Pleasure? here.
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