On February 12th in Beverly Hills, High Risk didn’t just host a fashion event — they made a statement. Shutting down part of the iconic Rodeo Drive, the emerging street-luxury label unveiled its latest collection in a spectacle that fused high fashion with raw cultural energy.
From the moment guests stepped onto the block, it was clear this wasn’t a traditional runway show. The atmosphere felt more like an exclusive concert-meets-fashion takeover. The crowd was stacked with tastemakers and artists shaping modern culture, including G Herbo, Playboi Carti, Ken Carson, and more. The turnout alone signaled that High Risk isn’t just participating in culture — it’s embedded in it.
The newest drop leaned heavily into exaggerated silhouettes and statement textures. Oversized, boxy hoodie sweatsuit sets commanded attention with their sharp structure and relaxed drape. The proportions felt intentional — architectural yet wearable — blurring the line between elevated luxury and underground streetwear.
The leather garments added weight and edge to the collection. Models walked in chiseled cut leather pants and cropped jackets, while one of the boldest looks of the night featured a full-length leather trench finished with a dramatic oversized fur collar. The trench carried a cinematic presence — equal parts modern outlaw and high-fashion renegade.
For 360 Magazine, one of the defining pieces of the night was the brand’s classic hoodie, reimagined with an impeccable cropped fit. Designed with a shortened
hem and a subtle V-shaped cutout at the chest, the silhouette felt both timeless and refreshed. The V-neck detail paid homage to vintage boxer aesthetics while maintaining a clean, modern structure. The cropped finish sharpened the proportions, giving the piece an elevated edge without losing its everyday wearability. It wasn’t about reinvention for shock value — it was about perfecting a staple and executing it flawlessly.
The runway casting elevated the show from fashion presentation to cultural moment. Gio Ramos walked with commanding presence, embodying the brand’s fearless identity, while the Combs twins brought a polished, next-generation energy to the runway — merging legacy with rebellion in a way that perfectly reflected High Risk’s street-luxury balance.
By taking over Rodeo Drive, High Risk symbolically claimed space in one of fashion’s most traditional luxury corridors — and did so entirely on its own terms.
