Emeline debuts new single strut via 360 Magazine


Artist on the rise, EMELINE returns today with her strong-minded and sensually charged new single “Strut” and its accompanying video. Listen HERE and check out the visual HERE.

Co-written by EMELINE, “Strut” finds the Los Angeles-based artist fully owning her sexuality and turning the track’s chorus into a supremely catchy statement of freedom: “I don’t do the walk of shame, I strut.” A dance-ready anthem of self-celebration, “Strut” follows the Rhode Island-born singer/songwriter’s viral smash hit “cinderella’s dead” — an early-2022 release that is fast approaching 100 million combined global streams, over 500 million TikTok views and hit the Top 20 of the Spotify Daily Viral chart and Top 25 on the US Spotify Viral 50 chart. In June, EMELINE was also featured in the Queer Music Week edition of MTV News Presents: Rising. 

In a departure from the slow-burning dark-pop of “cinderella’s dead,” “Strut” brings EMELINE’s breathy vocals and sophisticated wordplay to a high-energy backdrop of diamond-hard beats, glistening synth, and retro-flavored horns. Both playful and unapologetic, the result is the latest proof of EMELINE’s gift for transforming self-reflection into spellbinding songs with a powerful impact.

Co-directed by EMELINE and Kate Zamudio, the video for “Strut” follows the free-spirited phenomenon as she struts along city streets, endlessly turning heads with her unbridled confidence. A glorious explosion of pink, the visual also captures EMELINE making out in a vintage car and an old-school phone booth, ultimately inspiring the scandalized bystanders to shake off their inhibitions and dance along with her.

EMELINE has announced a string of US shows in October, with performances at NYC’s Mercury Lounge, Chicago’s Schubas Tavern and the Moroccan Lounge in Los Angeles- tickets available here and dates are below. 

Along with “cinderella’s dead” (hailed by Ones To Watch as an “irresistible anthem to rediscovering yourself”), EMELINE’s past output includes “what it means to be a girl” (a December release that speaks out on her experience as a young woman in a dangerously toxic culture) and “this is how i learn to say no” (a massively inspiring anthem for setting boundaries and reclaiming your power) which immediately established EMELINE as a self-possessed artist who’s entirely fearless when it comes to speaking her truth.

A multi-instrumentalist who plays guitar and piano, EMELINE first broke through with her hypnotic single “flowers & sex”: a June 2021 release that hit #4 on Spotify’s U.S. Viral 50 chart, surpassed 10 million global streams within just eight weeks, landed on nearly 30 Spotify editorial playlists, and earned critical praise from outlets like Earmilk and Paper (who noted that the “blunt pop anthem…arrives at a time when people are craving a little self-love and a lot of sexual pleasure after a year of endless isolation”). With her gritty honesty and empowered vulnerability, EMELINE is now at work on more new music driven by her mission of uplifting and supporting women everywhere.

Instagram / Twitter / YouTube / TikTok

photo credit: Brian Ziff

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Born and raised in Detroit with four siblings. Vaughn Lowery graduated Cornell University's ILR School. He is a former Vibe Magazine Intern, Saks Fifth Avenue Executive Trainee, Aetna Account Manager, and Partner of WPI PR & Marketing. As an international talent, he has extensively worked and lived on four continents: North America, Africa, Asia and Europe. Some of his notable clients include: GAP, Marc Ecko, Old Navy, Skechers, Nordstrom, Dasani Water, Elle Magazine and L'Uomo Vogue. He is best known for his TV appearances on America's Next Top Model, Scrubs and as the exclusive Spokesperson for JOE BOXER. Vaughn's first leading film role in "The Young & Evil" was an official selection of Sundance. He's the grandson of civil rights leader Rev. Dr. Joseph E. Lowery; and is a prominent member of Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).