BuzzFeed to Launch Tasty and Nifty as Snapchat Discover Publishers
All-New Publisher Stories for Leading Social Food Network and DIY Brand
to Debut in early September
BuzzFeed today announced it will launch all-new Snapchat Discover Publisher Stories for its Tasty and Nifty brands in early September. Hot on the heels of the release of the Tasty app, the leading social food network will launch a Publisher Story featuring its iconic recipe videos alongside quizzes, articles and exclusive video content. The Nifty Publisher Story will include the DIY brand’s signature mix of how-tos, tutorials and ongoing series featuring practical, easy-to-use hacks for adulting.
“Snapchat has been an incredible partner and Discover is a platform where BuzzFeed has built massive scale, so it’s a natural place to extend and evolve Tasty,” said Ashley McCollum, General Manager of Tasty. “Tasty is about connecting the world through food and Snapchat Discover will allow us to get even closer with many of our hundreds of millions of Tasty fans.”
“With super tappable Top Snaps and colorful start-to-finish tutorials, Nifty’s Publisher Story will be among the easiest and most accessible ways for Snapchatters to learn, build skills and gain inspiration for solving almost any everyday problem,” said Peggy Wang, Editorial Director of Lifestyle at BuzzFeed.
The Tasty Publisher Story will include recipe videos from every Tasty franchise — from Tasty to Tasty Junior to Tasty Vegetarian — as well as long-form series like Tasty Tips, behind-the-scenes videos, articles, quizzes and polls.
These upcoming launches on Snapchat Discover follow on the heels of the launch the Tasty One Top, BuzzFeed’s first-ever smart appliance, and the all-new Tasty app for iPhone, which is available on the App Store with nearly 1,700 video recipes. Tasty has averaged 2.3 billion videos views on other platforms every month since its launch in July 2015, according to Tubular Labs.
The Nifty Publisher Story will include ongoing series and how-tos for everything from how to throw a dinner party to decorating an apartment to making bathtime extra relaxing after a long day of adulting. The Story will also include in-depth but easy-to-follow tutorials that build crafting skills, save money and offer solutions to common lifestyle problems.
In little more than a year since launch, Nifty attracts nearly 32 million monthy users across platforms, with videos including its top-ranked “Recycled Tower Bathmat,” which has been viewed more than 260 million times to date.
Tasty and Nifty join the BuzzFeed Publisher Story in BuzzFeed’s portfolio of Snapchat Discover partners.