Bill Gates illustration by Kaelen Felix for 360 Magazine.

Bill Gates – Likewise

By Cassandra Yany

Bill Gates has backed the recommendation app Likewise, which allows users to create, share and discover recommendations for content across different media. The app has created watchlists to enjoy Emmy-nominated shows leading up to television’s big night. 

The Emmys will look very different this year, so Likewise has made it easy for users to find and binge their favorite nominated shows. The company also polled users to ask who they think will take home the statues for the Outstanding Comedy and Drama Series categories, as well as TV Movie and Limited Series. The titles with the highest votes were:

Likewise has many other curated watchlists, including some specific to events, topics, and streaming platforms. The “Popular on Likewise” section gives users the opportunity to discover highly-rated titles that may not have been recommended to them.

Likewise makes it easy to decide what to listen to, watch, or read by providing personalized recommendations for shows, movies, books, podcasts and more. It tailors content to the user’s interests, as well as their network and current trends.

Users create a profile where they post their favorite items and recommendations. When a user makes a recommendation, the app will then suggest a title that it thinks they will like. You can also ask questions to the community in order to receive endless responses containing suggestions.

In addition to entertainment media, users can recommend places, restaurants, and other webpages. You can set your location on the app in order to view the recommendations from your area.

The app is available for both Android and iOS. Recommendations are updated daily, and it also provides community and content feed based on interest along with advanced search filters to easily and quickly find what you are looking for.

Likewise can be found on platforms such as Android TV, Amazon Fire TV and Apple TV to allow users to access their content from any device and view their growing watchlists. Especially since the start of the pandemic, the app has been a great resource for consumers to easily find entertainment options.

The company is based in downtown Bellevue, WA. It is an innovative startup that was founded, imagined, and funded by Bill Gates’ private office, along with other tech visionaries. The creators of the app and its employees believe that finding recommendations for TV shows, movies, books, podcasts and restaurants should be “quick, easy, and fun.”

Here are Likewise’s Ultimate Emmy Awards Watchlists:

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