K-pop icon SEVENTEEN unveiled today the music video for “Bad Influence (Prod. by Pharrell Williams),” a track from their 5th Studio Album HAPPY BURSTDAY.
Produced by legendary 13-time GRAMMY-winning artist and producer Pharrell Williams, the track features feisty uptempo drum beats, a heavy 808 bass pulse, and striking bell tones, exuding a dynamic blend of energy and sophistication that captivates listeners around the world.
The music video captures the track’s sophistication with refined mise-en-scène reminiscent of a high-fashion editorial shoot. Set against a clean, minimalist backdrop, intricately placed props—such as an analog TV, reel tape, and used tires—evoke the feel of contemporary art installations.
In a set filled with modern flair, SEVENTEEN’s sleek visuals stand out, with the members radiating a chic, confident aura, dressed in stylish looks like black leather coats and sunglasses. As the group converges in a runway-like space, their effortless movements under the flash leave a dreamlike, yet intense impression.
In addition to its striking visual narrative, the music video also draws attention for the looks worn by SEVENTEEN. Their leather jackets were created in collaboration with Japanese fashion brand sacai, with the members contributing to the design by infusing their own individuality. One of the pieces is being auctioned on JOOPITER, a global digital-first commerce and content platform founded by Pharrell Williams. Net proceeds from the sale will be donated to UNESCO.
Coinciding with the new music video release, HAPPY BURSTDAY debuts at No. 2 on the Billboard 200, tying the group’s highest ranking on the chart. Firmly cementing their presence in the global music scene, SEVENTEEN successfully open a new era of infinite reinvention beyond a decade.
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