Pharrell Williams Launches VIRGINIA — Brand, Pseudonym & Community Platform
Early access to the VIRGINIA Adistar Jellyfish sneaker on Blackyachtrock.com
Today, Pharrell Williams launches VIRGINIA—his creative alias, community platform, and brand. A destination where music, fashion, design, and community converge, VIRGINIA is both a pseudonym and a playground for experimentation, storytelling, and direct connection.
An outdoor campaign has also launched across Pharrell’s home state of Virginia, featuring aerial banners, large-format billboards, and wheatpasting across the city, teasing what’s to come. VIRGINIA will expand to offer live events, limited-edition product drops, new music, and early access to collaborations.
“Virginia is where I’m from, but it’s also who I am creatively. It’s my space to dream, and a way to connect with people who are dreaming too” — Pharrell Williams.
To coincide with the launch, VIRGINIA is releasing its first full range of limited-edition merchandise—from surfboards, swimwear, and beach gear to apparel, accessories, and home items—each emblazoned with the bold VIRGINIA mark. Select pieces will debut on Blackyachtrock.com, the official home of VIRGINIA.
Built for super fans of Pharrell and the VIRGINIA sound, access to the site includes karaoke—unlocking music, merchandise, and the world of VIRGINIA through voice. The site launches with a full takeover by Virginia Beach-based artist Sam Clayman.
Originally released anonymously in 2024, BLACK YACHT ROCK VOL 1 CITY OF LIMITLESS ACCESS is now officially claimed by Pharrell as the first project under his alias, VIRGINIA, and is featured in full on Blackyachtrock.com. The album offers a lush, laid-back tribute to the music of Pharrell’s youth—a reinterpretation of the smooth, soulful sounds of the late ’70s and early ’80s that shaped his childhood. It introduced Pharrell’s take on yacht rock: “Black yacht rock”—a sound reframed through the lens of Black musicality and personal memory.
The VIRGINIA Adistar Jellyfish, a new silhouette designed by Pharrell for adidas, will also be available for purchase exclusively on Blackyachtrock.com today, ahead of its global release later this month.
