BROADCAST WEEKLY ON CLUBHOUSE
The team responsible for developing and launching the careers of everyone from the legendary Alicia Keys to Academy Award winner H.E.R. and more, MBK Entertainment, will identify, elevate and break the hottest superstars of tomorrow via its new reality competition series, MBK The Next Generation. The show provides a platform for up-and-coming artists to vie for a combination grand prize of a management deal with MBK Entertainment and a recording contract with MBK/RCA Records.
As a trusted artist management company and multimedia firm, MBK Entertainment filled a void during the Global Pandemic. Even with the world shutdown, they launched a series of artist showcases across Instagram and Clubhouse last year, eliciting a fervent response from audiences and giving new artists a stage when they needed it the most. This concept evolved into MBK The Next Generation. The series airs weekly on Clubhouse. For the first round, artists enter by auditioning on social media. If they advance, the second round happens in-person for a panel of industry visionaries, including MBK Entertainment C.E.O./Chairman Jeff Robinson, UMPG Senior VP Walter Jones, GRAMMY and Academy Award-winning singer and songwriter Tiara Thomas, MBK Entertainment Artist Manager Jason Hobdy, MBK Entertainment Artist A&R Jordan Chatman, Epic Records artist LONR., RCA Records artist Tone Stith, and Roc Nation artist Maeta.
Each entrant receives maximum visibility by simply appearing on what promises to be one of music’s hottest new series. The victor lands a life-changing deal.
MBK Entertainment remains committed to artist development in its truest form. The company ignited and galvanized the careers of roster alumni such as Alicia Keys, Elle Varner, Tyrese, Keyshia Cole and more. Meanwhile, current clients include H.E.R., Tiara Thomas, LONR., Maeta, Jourden Cox, Abigail Furr and Tone Stith. Recently, H.E.R. took home an Academy Award in the category of “Best Original Song” for “Fight For You” in addition to picking up “Song of the Year” for “I Can’t Breathe” and “Best R&B Song” for “Better Than I Imagine” [with Robert Glasper & Meshell Ndegeocello] at the 2021 GRAMMY Awards.
MBK Entertainment also continues to make headlines. Rolling Stone featured President/Managing Partner Jeanine McLean-Williams, while Billboard named Jeff Robinson “Executive of the Week” earlier this spring.
Get ready for MBK Entertainment to introduce The Next Generation in 2021.
Stay tuned for more soon!
