Jake Paul’s W and Von Dutch Unite for Exclusive Fashion Collab Ahead of Miami Showdown with Anthony Joshua
The limited-edition pre-sale drops Nov 24th, offering fans first access to the collaboration and the chance to get signed merchandise.
Von Dutch’s cult streetwear platform Von Dutch Loves has joined forces with Jake Paul’s bodycare brand, W, to launch an exclusive capsule collection that fuses heritage, individuality, confidence and main-event hype. The capsule blends a throwback attitude with a modern edge, and is built for the ones who back themselves, no matter what, landing just weeks before Jake’s highly anticipated fight against two-time heavyweight world champion, Anthony Joshua, in Miami on December 19.
Dropping via pre-sale on November 24th, the “Von Dutch Loves x W” collaboration features four hats and four apparel pieces that mix Von Dutch’s signature West Coast attitude with Jake Paul’s disruptive athletic style. Designed by Lindsey Falack, the creative lead behind Von Dutch Loves, the collection captures the shared spirit of rebellion and confidence that defines both brands.
The capsule reinterprets classic Von Dutch DNA through Jake Paul’s modern lens. From brown suede hats recalling vintage Von Dutch textures to a minimal varsity jacket and pin-striped black muscle tee, each piece reflects the meeting point of streetwear, sport and self-belief.
Von Dutch Loves is the brand’s collaborative platform spotlighting creative partnerships with modern icons and cultural disruptors who share the Von Dutch spirit of self-expression. W is Jake Paul’s disruptive Gen-Z bodycare brand that represents the mindset of winning, resilience and confidence in every arena, from the ring to the street.
Fans who sign-up ahead of the formal drop on Tuesday, November 25th, will get the first chance to buy the collection with exclusive early access to signed merchandise from Jake Paul.
Designer Lindsey Falack discussed her thought process when creating the collection; “I designed the Jake Paul x Von Dutch Loves collection to bring Jake’s edge into Von Dutch’s world without losing either identity. The goal was to make it clean and wearable but still loud in its attitude. The brown suede hats tie back to classic Von Dutch materials, while the tees and varsity jacket stay minimal and modern. The neon yellow “W” logo comes straight from Jake’s brand; it’s a punch of color that’s a reminder to back yourself, bring your best, and turn every moment into a win. The black muscle tee with pin striping is a nod to both boxing aesthetics and street style; athletic, but not gym wear. Jake’s boldness and Von Dutch’s history of pushing boundaries naturally fit together. This collection reflects that intersection; heritage and hype, stripped down to the essentials.”
Says Jake Paul on the collaboration, “Von Dutch always stood for being unapologetically yourself and that’s exactly what ‘W’ is about. This collab celebrates winning energy and personal expression. It’s fashion with purpose and gives you confidence to back yourself and bring that positivity to everything you do.”
The “Von Dutch Loves x W” collection will be available exclusively through vondutch.uk. You can sign up now at https://bit.ly/3LxFHui to get exclusive access to signed products and be the first to shop the collection. Fans can expect their orders from the collection to arrive at the start of the New Year.
Von Dutch Loves
Website | Instagram
W: Website | Instagram
Jake Paul: Instagram
