Vevo announces the release of Isaac Dunbar’s DSCVR at Home performance of “boy”
Isaac Dunbar knows full well that when you sign up to be a pop artist these days, you sign up to be an influencer. At only 17, Isaac has thought a lot about what he wants to put out into that culture and the impact it can have. He has thought a lot about how he wants listeners to feel; Isaac mainly wants his fans to know they are not alone in the same way listening to artists like Lady Gaga did for him growing up as a mixed race and artistic kid.
Isaac has gravitated toward music to soothe himself ever since he was a child. Growing up in the town of Barnstable on Cape Cod, Dunbar was bullied for being different. “I never fit in,” he says. “I tried, but it didn’t work. So when other kids were hanging out with each other, I was nine years old and cocooned in my bed scouring the Internet for new music.” Always having a love of singing, he taught himself to play piano from YouTube tutorials. At 10 years old, Isaac noticed that Lady Gaga had tweeted a list of producers she worked with, one of whom was French house producer Madeon. “I saw that he had this program called FL Studio,” he recalls. “I illegally downloaded it at a Barnes & Noble in Hyannis, Massachusetts. And that’s how I taught myself to produce music.”
At 12, Dunbar began to release his self-proclaimed “self-aware alternative-pop,” and quickly began building an audience. Since then, Dunbar has signed to RCA Records and relished Zane Lowe premiering his song “Pharmacy” on his Beats 1 show. Billboard referred to him as a “newly christened pop star” and applauded his “vulnerable bravery and artistic honesty” on his label debut, Isaac’s Insects. The “verifiable wunderkind” (PAPER), has earned additional praise from the likes of The FADER and Ones to Watch, and has toured the US, Europe and the UK supporting girl in red.
Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumnae of Vevo’s DSCVR series include Billie Eilish, dodie and Kiana Ledé. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform. In addition to Vevo DSCVR, “boy” is now streaming on all platforms.