Continuing to turn heads with critical praise and millions of streams, acclaimed Los Angeles singer, songwriter, and artist India Shawn unveils a new single and music video entitled “Don’t Play With My Heart” today. Get it HERE via Epic Records. Watch the music video HERE.
The track rides a simmering beat as her powerful delivery takes the spotlight. She flexes her impressive vocal range, reaching heavenly heights on the climactic chorus. In the accompanying visual directed by David Camerena, she plays an old vinyl and falls into a shimmering disco soul dream. Throughout the clip, she delivers a show-stopping performance and rocks various Studio 54-ready high fashion looks, nodding to the spirit and style of the seventies’ foremost icons with her own attitude.
Regarding the visual, India said, “”The ‘Don’t Play With My Heart’ video pays homage to the original and iconic queens of soul, like Donna Summer and Diana Ross. My intention is to serve a fresh and nostalgic take on their legacies. The visual directed by David Camerena expresses my interpretation of the unique, feminine style and their ultimate creative power.”
India’s most recent single “Too Sweet” [feat. Unknown Mortal Orchestra] has amassed nearly 5 million total streams to date. Inciting praise, Cool Hunting hailed it as “a divine love song,” and Atwood Magazine described it as “an inspiringly buoyant and sunny bit of smoldering R&B tinged with alternative influences that help make it a standout of Shawn’s blossoming career.” Not to mention, it also picked up features from the likes of Snobette and Soul Bounce.
“Too Sweet” served as the follow-up to 2020’s “Movin’ On” [feat. Anderson .Paak]. The track has already generated 2.2 million Spotify streams and went Top 20 on Urban AC Radio. In addition to plugs from BET and more, HYPEBEAST exclaimed, “The song is imbued with a vibrant, summertime R&B groove, driven by crisp drums and plenty of vocal harmonies.” Meanwhile, Consequence of Sound christened her “one of the smoothest voices in Los Angeles.”
Get ready for India Shawn’s next artistic evolution and musical revolution soon.
Last year, “NOT TOO DEEP” [feat. 6lack] racked up 2.9 million Spotify streams, while the music video clocked 664K-plus YouTube views. Receiving critical praise, UPROXX placed it among “All The Best New R&B From This Week That You Need To Hear,” and Rated R&B exclaimed, “She is more than ready and capable of telling the world what she has to say.” Nylon featured the song on “Soundcheck: The 10 Best Music Releases of the Week” and described it as “a cut for those crucial incense-lighting hours.”