CHEERS TO TWO HUNDRED YEARS: THE STORY OF GUINNESS IN AMERICA
Iconic Irish Brewer to Release Limited Time Brew for the U.S. and Host Celebrations On Its East and West Coasts for 200th Anniversary
The story begins on October 16th, 1817 with a single line in a brewer’s log. The handwritten note reveals the first eight barrels of Guinness beer – a porter to be exact – meant for America would make their arrival in South Carolina. Ever since then, the bond between America and Ireland has continued to grow, from Irish immigrants searching for a better life to community leaders to, of course, Guinness and the countless pints – shared responsibly – with the people of the United States.
The anniversary this fall is a celebration of a 200-year love affair between a brewery and a people: Guinness and America. There’s no better time than now for the Guinness brand to say thank you to America by introducing the limited-edition Guinness 200th Anniversary Export Stout; bringing back a few favorite stout releases for a festive variety pack; and hosting a pair of public events in New York City and Los Angeles.
“Two things have always been at the heart of the Guinness brand since our founding in 1759: brewing great beer and sharing our story,” said Emma Giles, Guinness Brand Director. “When we started brewingbeer for America 200 years ago, that story became a shared one. Now, every time you share a pint with someone else, another chapter begins.”
Guinness 200th Anniversary Export Stout is the latest beer created by the Open Gate Brewery – the pilot brewery located at St. James’s Gate in Dublin – where Guinness brewers experiment with new styles and reinterpret historical brews. Inspired by a recipe Benjamin Guinness – the son of Arthur Guinness – originally developed in 1817, this beer is brewed with Black Patent Malt and Golding Hops and has a 6% ABV.
“We took a look at that export stout’s recipe from 1817 in our brewing records and used that as our inspiration here, but it’s not just an homage to who we were as brewers then or who America was as a country,” said Peter Simpson, Head Brewer at the Open Gate Brewery in Dublin. “We’re also using this beer as a way to show how much we’re looking forward to the next 200 years. We knew it had to be special, and we really think this throwback recipe captures exactly what we wanted from 1817 all the
way through 2017.”
This October, Guinness will also release its newest limited-edition Guinness Draught cans, featuring artwork from the legendary Guinness ads from the 1930s and the 1950s that featured various zoo animals. Previous limited edition cans have featured the much-loved Guinness toucan and tortoise, among other works.
The 200 Years of Stout in America Mixed Pack – also on its way from Guinness – will bring back a few favorite stout recipes to add to the festivities. The full list of celebratory releases includes:
- Guinness 200th Anniversary Export Stout – A deep, dark, authentic export stout with smooth,
rich flavor; brewed with Black Patent Malt. (MSRP: $8.99, 6-pack)
- Guinness Limited-Edition Mount Rushmore Cans – Classic Guinness Draught stout in limited- edition cans depicting everyone’s favorite toucans flying across the iconic American monument
of Mount Rushmore from a rarely seen Guinness ad from the 1950s. (MSRP: $8.99, 8-pack)
- Guinness 200 Years of Stout in America Mixed Pack – A collection of brews in honor of America’s love of stouts – Guinness Original, 200th Anniversary Export Stout, Antwerpen Stout
and Foreign Extra Stout – all of which have been exported to the U.S. over the past 200 years. (MSRP: $21.99, 12-pack)
Along with Guinness 200th Anniversary Export Stout, these brews will be available in stores nationwide, as well as at 200th anniversary celebrations held in New York and Los Angeles this October. Guinness fans of legal drinking age in New York can sign up to attend here: Guinness Open Gate Public House.
While the past 200 years are the reason for celebration, the next 200 years have even more possibility. The newest chapter in this Irish-American story will be set in Maryland, where the first Guinness brewery on U.S. soil in more than 60 years will open in 2018. The brewery’s name, the Open Gate Brewery & Barrel House, is a combination of the pilot brewery at St. James’s Gate and a nod to the plan for this new brewery to be a center for barrel-aging beer. The new home for Guinness in the U.S. will also be the permanent brewing site for Guinness Blonde American Lager and other new beers created
specifically for the states.
About Diageo Beer Company, USA
Diageo Beer Company, USA (formerly Diageo-Guinness USA) is the U.S. beer and flavored malt beverage business of Diageo. Brands within Diageo Beer Company include the iconic Guinness, Harp, Smithwick’s and Smirnoff ICE. Diageo is a global company, with its products sold in more than 150 countries worldwide. For more information about Diageo Beer Company, visit at www.diageo.com