G-SHOCK x Gorillaz

Today, Casio G-SHOCK announces the launch of the first ever G-SHOCK x Gorillaz collaboration. With 2018 marking G-SHOCK’s 35th anniversary and the release of an acclaimed new album from the planet’s Most Successful Virtual Act, this collaboration comes at an exciting time for both parties.

The two internationally renowned entities have come together to offer reimaged designs to classic G-SHOCK styles, designed specifically with Gorillaz band members in mind. The DW5600 has been re-imagined for 2D, Murdoc Niccals and Noodle in three different colorways, each showcasing their personalities through additional character-specific detailing and individual packaging. G-SHOCK’s DW5600 case, “The Origin,” is a classic style, first launched in 1986. It is extremely durable, offering no limitations to its wearer. The DW5600 boasts universal usability and key features including shock resistance, 200-meter water resistance and an LCD scratch resistant watch face.

A fourth model is inspired by Gorillaz drummer, Russel Hobbs. Designed in the more robust GX56 case, “The King,” is solar powered, alongside standard G-SHOCK technology including shock resistance and mud resistance.

G-SHOCK’s 35th anniversary celebrates the brand as the first watch that stunned the world with a concept for toughness that defied conventional watchmaking logic. G-SHOCK has pushed the limits of watch design over the years, with continually improving technology, design concepts and breaking boundaries.

A global phenomenon embracing a truly collaborative philosophy, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way, achieving success in entirely ground-breaking ways.

The G-SHOCK x Gorillaz partnership brings together two world class, innovative and renowned entities to offer a classic style redefined once again. The full collection will be available at the G-SHOCK Soho Store and GSHOCK.comthis winter with Murdoc and 2D retailing for $120 beginning November 15 and Noodle and Russel following on December 15 for $120 and $170 respectively.

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