COINBASE CELEBRATES PARTNERSHIP WITH ASTON MARTIN ARAMCO FORMULA ONE™ TEAM AND DEBUTS A GIANT F1 INSPIRED HELMET IN LONDON AHEAD OF BRITISH GRAND PRIX WEEKEND
Coinbase is celebrating its partnership with Aston Martin Aramco Formula One™ Team by taking to the streets of London with a larger-than-life installation – a giant Coinbase race helmet that will tour London by crane lorry before arriving at Covent Garden on July 3rd for the public to interact with ahead of the British Grand Prix weekend.
The activation marks Coinbase’s continued support for the Aston Martin Aramco Formula One™team.. The larger-than-life helmet, nearly 10-feet tall, and painted Coinbase electric blue, will be driven through iconic parts of the city, before arriving at Covent Garden .
The activation is part of a multi-day experience curated by Coinbase to bring fans closer to the world of Formula 1 ® while celebrating the power of community, technology, and the future of finance.
As part of the experience, the helmet will be on public display in Covent Garden on 3 July from 11:00 AM to 7:00 PM. Fans will have the opportunity to see the installation up close and explore an exclusive Coinbase x Aston Martin Aramco Formula One™ Team merchandise collection featuring limited-edition long sleeve shirts, racing caps, jumpsuits, embroidered patches, enamel pins, and collectible sticker packs. Coinbase’s campaign will also include an OOH takeover of the BFI IMAX at Waterloo Station, Europe’s largest OOH canvas, capping Coinbase’ creative takeover of London.
“We wanted to do something bold to capture the spirit of both brands – cutting-edge, futuristic, and fearless,” said Gary Sun, VP Marketing at Coinbase. “This partnership with Aston Martin Aramco Formula One™ Team is about celebrating innovation and engineering excellence – delivering unforgettable experiences that push the boundaries of what’s possible.”
The activation follows Coinbase’s successful VASP registration in February 2025.
For more information on the Coinbase x Aston Martin Aramco partnership or to view the merchandise collection, visit the Coinbase website here.
ABOUT COINBASE
Crypto creates economic freedom by ensuring that people can participate fairly in the economy, and Coinbase (NASDAQ: COIN) is on a mission to increase economic freedom for more than 1 billion people. We’re updating the century-old financial system by providing a trusted platform that makes it easy for people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and fast, free global transfers. We also provide critical infrastructure for onchain activity and support builders who share our vision that onchain is the new online. And together with the crypto community, we advocate for responsible rules to make the benefits of crypto available around the world.
ABOUT ASTON MARTIN FORMULA ONE™ TEAM
With history dating back to 1913 and its founders Lionel Martin and Robert Bamford, Aston Martin has a storied history rooted in racing. Early success at the Aston Hill Climb inspired a legacy of crafting high-performance luxury vehicles, which today includes the DB12, Vantage, Vanquish, DBX707, and the F1-inspired Aston Martin Valkyrie. The brand debuted in Grand Prix racing in 1922, claimed outright victory at Le Mans in 1959, and returned to Formula One in 2021 under Lawrence Stroll’s leadership.
The team has since made significant investments, notably opening the AMR Technology Campus in Silverstone in 2023, featuring sustainable design and a cutting-edge wind tunnel that became operational in 2025.
On-track, the driver line-up features the experienced Canadian Lance Stroll and double World Champion Fernando Alonso, supported by Test and Reserve Drivers Felipe Drugovich and Stoffel Vandoorne, along with Team Ambassador Pedro de la Rosa and Young Development Driver Jak Crawford. Aston Martin Aramco also races in the all-female F1® Academy series, with Swiss driver Tina Hausmann competing under the mentorship of the team’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins.
Off-track, Aston Martin Aramco continues to drive progress through its I / AM fan engagement platform, and Make A Mark ESG programme, driving sustainability, inclusion and community engagement. Partnerships with Racing Pride, Spinal Track, and the Aleto Foundation support inclusivity, accessibility, and leadership development. The team’s commitment to energy efficiency is certified by ISO 50001 compliance.
