This February we see the creative vinyl company known as 12on12 and record producer Swizz Beatz joined forces to build their latest vinyl phenomena, ‘Long Live Jazz.’ Pre-order HERE.
Known for their unique and fresh outlet for music consumption, 12on12 elevates themselves in this new partnership with Swizz Beats. For this special bespoke collectors’ edition project, Swizz compiled a set of hand-picked tracks that represent his own passion for the genre of jazz music.
Throughout the collection, we are taken through a listening experience full of rich, historical jazz greats like Miles Davies and Kenny Dorham. We even see modern, jazzed renditions of modern pop hits from artists like The Weeknd revised by the upcoming jazz artists of today, such as Immanuel Wilkins.
The 12” vinyl record art showcases images from Swizz’s personal compilation (The Dean Collection). The cover record art was shot by Kwame Brathwaite in New York during a 1968 Garvey Day Celebration. Brathwaite is known for his extensive work in the realm of jazz, having been a co-founder of the African Jazz Arts Society and Studios (AJASS), and is renowned for photographing stars like Stevie Wonder and Bob Marley, as well as jazz icons Miles Davies and John Coltrane.
Swizz Beats spoke on this project, stating, “Jazz has always been magic to our ears. I feel like it should definitely get more attention! This is the first step to pay homage to the great craft & art. Photography is also one of the best expressions of art and should be shown more often. Art & Music are brothers and sisters so I thought it was a great match. I’m a big fan of Kwame and I also love I’m able to share pieces from my collection through music!”
Claudia Moross, founder and chief of 12on12, too, raved about the collaboration, stating, “Our goal is to create transcending experiences through music and art, the combination of playing the record while exploring the thoughtfully curated artwork commissioned for the sleeve allows for a precious moment of cultural enjoyment. 12on12’s are very much pieces of art that can be collected and treasured.
“With Swizz’s finger on the pulse and his well-documented history within music and art, the brand will be upping the ante as we look to work with the very best artists, both visual and musical, to curate future Vinylworks. I am really looking forward to the next chapter for 12on12 and with the expertise and passion Swizz Beatz brings to the table I’m really excited for what’s to come for the brand.”
12on12, too, worked with Vinyl Me, Please (VMP) for the delivery of ‘Long Live Jazz.’ VMP is a critical link in the world of vinyl as they work to produce vinyl packages. In 2022, they are expected to ship 800,000 vinyl records, observing the true affect of music on the world.
Claudia Moross added more insight on this, saying, “12on12’s partnership with Vinyl Me, Please gives us the opportunity to reach a large, dedicated base of avid music and visual media fans who might enjoy our unique Vinylworks.”
