illustration bv Samantha Miduri for use by 360 Magazine

Upcoming Annual “Pedal on the Pier” Fundraiser

High Energy Outdoor Cycle, Red Carpet, Food, Music, and Fun Festivities on the Iconic Santa Monica Pier Benefiting LA’s Underserved Youth & Their Communities

WHO: Harold Robinson Foundation 

WHAT: The Pedal on the Pier fundraiser returns transforming Santa Monica Pier into a high-energy outdoor cycling studio to raise money for the foundation’s Camp Ubuntu, which provides LA’s underprivileged children in South LA with a unique, three-day camp experience. The lessons and experiences these children learn at Camp Ubuntu enrich their lives and empower them with the necessary skills needed to better themselves at home, across their communities, and throughout life. Pedal on the Pier raises over a million dollars each year, totaling over six million dollars, and hopes to far surpass those numbers this year.

With the Pacific Ocean as the backdrop, Pedal on the Pier’s 4-hour spin-a-thon features teams riding on stationary cycling bikes, LA’s top spin instructors, live musical performances, DJs, dancing, celebrities, athletes, food and drinks from local restaurants, influential brands, and fun festivities in the sun. Sponsors include national brands like iHeart Radio, Beat Box, and Tito’s Vodka.

In order to participate as a rider, you can join a team or start a team. Each team must raise a minimum of $2,500 for the Harold Robinson Foundation to have a bike reserved. Registered riders will receive a free T-shirt, swag bag, and a meal ticket and access to the 21 and over lounge with hosted alcoholic beverages from sponsors. There will also be a limited number of $100 Party on the Pier spectator tickets which includes access to the festivities, two drink tickets, hosted food from local restaurants and vendors, as well as a cash bar with beer, wine, and cocktails.

WHEN:

Sept. 26, 2021

12 p.m. – 4 p.m.

Red carpet begins at 10:00 a.m.

WHERE:

Santa Monica Pier

200 Santa Monica Pier

Santa Monica, CA 90401

TICKETS:

Participants can register as a “Team” (1-5 riders) with a minimum fundraising commitment of $2,500 per bike or purchase a Party on the Pier spectator ticket for $100 which includes access to the festivities and hosted food and beverages from local vendors, as well as a cash bar with beer, wine, and cocktails. Tickets and registration are available here.

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