Steve Aoki and STRONG by Zumba, a new music-led, high intensity workout, celebrated their partnership and world premiere of Aoki’s exclusive song for the class at Exchange LA recently. Attendees got a behind-the-scenes look at what happens when a Grammy®-nominated producer and one of the biggest fitness brands in the world collaborate.
The night began with a demonstration of how the brand uses reverse engineering to produce unique music that perfectly syncs to the workout. The demo was followed by a STRONG by Zumba class hosted by top Master Trainers and co-creator Ai Lee Syarief from Switzerland. Aoki’s song, “Champion” debuted exclusively to the class which included, notable influencers and Celebrity TV Host Mario Lopez