SOUTH2 WEST8 x Reebok Zig Kinetica II Edge
Explores Japanese Fly Fishing, Available November 5
Reebok and Japanese clothing brand SOUTH2 WEST8 have announced their first collaborative project, the SOUTH2 WEST8 x Reebok Zig Kinetica II Edge, utilizing technical elements and aesthetics that explore the traditional Japanese fly-fishing method, “Tenkara.” The SOUTH2 WEST8 x Reebok Zig Kinetica II Edge ($170, FZ5857) is available November 5 exclusively from SOUTH2 WEST8 and in Japan before its wider global release on November 18 from Reebok.com and select retailers.
Founded in 2003 by Kaname Nagaoka, SOUTH2 WEST8 develops clothing and gear specifically for “Tenkara” fly fishing, with fashion as a key design element. In collaboration with Reebok, the Sapporo-based clothing store has applied its unique point of view to Reebok’s Zig Kinetica II Edge, a technical, outdoor-inspired modern interpretation of the brand’s iconic Zig sport style shoe.
“We were inspired by a visual of an outdoor field colliding with an urban city and the idea of linking the two,” commented SOUTH2 WEST8’s brand director. “SOUTH2 WEST8 holds little interest in designs that are overly sophisticated or high-tech, in favor of those that are athletically functional. In this respect, the Zig design aptly maintains its functionality, while possessing decorative and assertive elements with great visual volume and presence. These characteristics make it a perfect match for SOUTH2 WEST8 wear.”
The SOUTH2 WEST8 x Reebok Zig Kinetica II Edge features a textile camouflage upper embellished by lush-green suede overlays, a spiky rubber toe cap, green laces, and a green heel loop completing the military-inspired look. At the bottom, a black and grey midsole encapsulates responsive Floatride Fuel cushioning above an anti-slip 30% pre-consumer recycled Vibram Ecostep lugged outsole.
“By incorporating symbolic SOUTH2 WEST8 textile designs, we were able to further enhance the affinity between our two brands,” continued SOUTH2 WEST8. “I think this shoe will be appreciated by people who love the outdoors, by fashion-devotees, and by those who are not satisfied with the same things as everyone around them.”
The SOUTH2 WEST8 x Reebok Zig Kinetica II Edge ($170, FZ5857) is available November 5 exclusively from SOUTH2 WEST8 and in Japan before its wider global release on November 18 from Reebok.com and select retailers.
About SOUTH2 WEST8
Founded in 2002 and based in the Northern Japanese prefecture of Hokkaido, SOUTH2 WEST8 represents themes of “fishing” with the area’s vast nature as its backdrop through a duality of technical function and fashion. With a name taken after its Sapporo flagship store address, SOUTH2 WEST8 builds outdoor apparel and gear like waders and rods focusing on the traditional Japanese method of fly-fishing, “Tenkara.” Untethered by common customs, the brand’s boundless creations and distinctive ethos have garnered worldwide acclaim.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.