GRAMMY-NOMINATED HITMAKER SHIZZI TEAMS UP WITH HIS EXCITING NEW SIGNEE TAYOR ON INFECTIOUS NEW SINGLE ‘FAMOUS’
GRAMMY Award-nominated and platinum-selling producer and songwriter SHIZZI, known for his work with Wizkid, Davido, Fireboy DML, Ed Sheeran, and Meek Mill, has linked up with rising afropop talent TAYOR for their new single titled ‘FAMOUS’, a bright and captivating afrofusion love anthem and the first official release on Shizzi’s OBG Records. Sparked during a trip to Johannesburg trip, the record came together in pure flow between Shizzi who unearthed a hypnotic Indian sample, built warm chords, bounce and percussion on the spot, and Tayor who began writing beside him, with virtuoso bassist Siyabonga Wonder Hlengetwa adding a live low-end to bring the track home. The result is a cinematic offering that feels spontaneous yet ready for global stages, driven by Tayor’s emotive vocals, gleaming melodies, and lyrical vulnerability, and Shizzi’s signature percussion bounce, and sticky groove.
Written as the sun set over a Sandton penthouse skyline, ‘Famous’ captures the rush of success and the chaos that follows, told from the perspective of a young star who still chooses one woman above the distractions. It mixes confidence and vulnerability, touching on temptation, public pressure, and self-belief as he manifests the life he always saw coming. Tayor plays with the tension of rising notoriety and real intimacy, acknowledging constant attention at every turn, while focusing on the one woman who cuts through the noise. He balances braggadocious flexing and streetwise swagger with vulnerable admissions of addiction to his leading lady, and “withdrawals” when she’s gone. His cheeky lyrics keep the track flirty, weaving in nods to Santa, soda pop metaphors, Naija street slang and Yoruba asides into a sticky, sing-along groove that still circles back to loyalty and undeniable connection.
‘Famous’ also marks a new chapter and creative partnership between Shizzi and Tayor. For Shizzi, who has been the architect of era-defining records for the likes of Wizkid, Davido, and Fireboy DML, this is the opening statement for his record label OBG Records’ artist-development mission of creating timeless songs, unearthing world-class talent, and global ambition. Meanwhile, for exciting new multi-disciplinary talent Tayor, whose influences span from Justin Bieber and SAINt JHN to Rema and Nast C, ‘Famous’ is a stellar debut with staying power that sets the tone for a rising star that is quickly becoming one to watch. Signaling the kind of catalog OBG intends to build, Shizzi describes the creative process for ‘Famous’ as “pure energy […] one of those sessions you can’t recreate.”
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