THE MOST EXHILARATING ROAD TO COACHELLA.
When music and innovation meet, incredible things happen. See for yourself in our latest collaboration with the Coachella Valley Music & Arts Festival.
For this year’s #roadtocoachella we unveiled a unique Coachella design for our BMW i8 Roadster, created by Portugal. The Man lead singer John Gourley. Take a look at this exciting reimagination of the BMW i8 Roadster.
