Benjamin Millepied and Thom Yorke Premiere Experimental Film

In the lead up to New York Fashion Week, a-List celebrities gather as rag & bone showcases its SS18 collection in “Why Can’t We Get Along?;” an eclectic visual experiment starring Ansel Elgort and Kate Mara. The film will be premiered  February 1st at the Metrograph Theater in New York City.

There has been much anticipation for the launch of the short film, marking CEO Marcus Wainwright’s official move away from the traditional NYFW catwalk, as all clothing worn in the film is from the rag & bone SS18 collection, which is due to hit stores in February 2018.

The new short film, shot in one day, features a mix of talent from the worlds of cinematography, music, choreography, dance, and film. Alongside Elgort and Mara, rag & bone tapped eight members of the American Ballet Theater, three HipLet Ballerinas, YouTube sensation Kandi Reign, and three members of Bulletrun Parkour.

Co-directed by Benjamin Millepied, Aaron Duffy and Bob Partington, alongside the celebrated cinematographer Darius Khondji, with their debut film, rag & bone have set out to pave the way for the future of the fashion industry, demonstrating the next evolution of the fashion show.

The film acts as a visual experiment and a metaphor which illustrates how seeing the world from different perspectives can often be difficult. The glitchy track overlay, produced exclusively for rag & bone by Radiohead’s Thom Yorke extends the uneasy feeling of friction that is paralleled by the movement of the actors and dancers.

“Why Can’t We Get Along” will be released on rag-bone.com on February 6th, 2018, whilst the rigs used to capture it will be exhibited by Special Guest at 107 Norfolk Street, New York, NY on Saturday, February 10.

Watch the video here.

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About Wp360mag

Born and raised in Detroit with four siblings. Vaughn Lowery graduated Cornell University's ILR School. He is a former Vibe Magazine Intern, Saks Fifth Avenue Executive Trainee, Aetna Account Manager, and Partner of WPI PR & Marketing. As an international talent, he has extensively worked and lived on four continents: North America, Africa, Asia and Europe. Some of his notable clients include: GAP, Marc Ecko, Old Navy, Skechers, Nordstrom, Dasani Water, Elle Magazine and L'Uomo Vogue. He is best known for his TV appearances on America's Next Top Model, Scrubs and as the exclusive Spokesperson for JOE BOXER. Vaughn's first leading film role in "The Young & Evil" was an official selection of Sundance. He's the grandson of civil rights leader Rev. Dr. Joseph E. Lowery; and is a prominent member of Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).

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