WNFC Extends Partnership With adidas Through 2028 as Exclusive Uniform and On-Field Apparel Provider
The Women’s National Football Conference (WNFC) today announced a three-year extension of its partnership with adidas, reaffirming the global sports apparel brand as the league’s official uniform and on-field apparel partner through 2028. The renewed agreement deepens one of the longest-standing commercial relationships in women’s professional tackle football and marks another significant milestone in the accelerating growth of girls and women entering the sport.
Under the extended deal, adidas will continue outfitting every pro athlete across all 16 WNFC teams, including the WNFC All-Pro roster and participants in the league’s annual IX Cup Championship. The brand will also expand its support for the WNFC’s national youth and varsity pipeline by providing custom uniforms and performance gear for the rapidly growing Varsity Top 100 Girls Flag Championship Tournament. Additionally, adidas will supply product for the WNFC’s nonprofit program, Got Her Back, which delivers more than 20 free football clinics and digital activations annually, reaching over 10,000 girls across the country.
“At adidas, we believe through sports we have the power to change lives,” said Cam Collins, Senior Director Sports Marketing at adidas. “The WNFC has done an amazing job creating a platform for women to compete and showcase their talent and skill. Adidas is excited to continue our partnership and amplify their great work.”
adidas has been a cornerstone supporter of the WNFC since the league’s inception, beginning with its groundbreaking She Breaks Barriers initiative aimed at increasing access, visibility, and opportunity for women and girls in sport.
“adidas was the first global brand to believe in the vision of professional women’s tackle football when there were no guarantees. Their commitment has helped build real pathways for women and girls to compete at every level, and this extension means even greater access, visibility, and opportunity across the sport,” said Odessa Jenkins, Founder and CEO of the WNFC. “The desire is clear: women and girls want to play football, and our continued partnership with adidas ensures that when they do, they’ll look, feel, and perform like the elite athletes they are.”
In addition to outfitting athletes, the extended partnership will expand storytelling and cultural visibility for women’s football. adidas and the WNFC will collaborate to spotlight creators, players, youth athletes, and emerging stars across the sport in an effort to close the visibility gap and bring women’s football further into the mainstream sports conversation.
The extension also reinforces the increasing commercial and cultural momentum behind women’s sports. With the WNFC preparing for record attendance, new flag programming, rapid digital growth, and rising national visibility following the 2025 IX Cup on ESPN2, adidas’ continued investment underscores the widening demand for women’s football at every competitive level.
The 2026 WNFC season kicks off in spring 2026. Fans can follow @WNFCFootball across all platforms for league updates, team news, and the latest developments throughout the season.
Photos: WNFC
