Tinder is partnering with rapper Saweetie to launch Swipe-Off™, a nationwide challenge where the college with the most Swipe activity wins a free concert headlined by the Icy Girl herself.
The new school year is just underway, and bright-eyed freshmen are settling into their dorms AND the dating scene – downloading dating apps for the first time as they arrive on campus. In fact, Tinder sees the highest influx of new 18-year-old members during freshman orientations. With the new Swipe-Off challenge, the brand aims to encourage students to ‘tap in’ to the possibilities that come from meeting new people.
Starting today, the Swipe Off challenge is open to select colleges and universities enrolled in Tinder U, an in-app feature that lets collegiate users easily connect with others at their school. The school that sends the most Likes (…or Nopes) through October 6th will win a free concert for its students.