In an era where first impressions form in milliseconds, mastering presence has become the ultimate luxury. For Aliia Roza, human sexuality expert, former intelligence operative, and global women’s empowerment coach, style is about how you influence the space around you before saying a word.
“Your entrance is your opening line,” Roza says. “Posture, pace, the texture of your voice are the details that are as much a part of your style as the fabric you wear.”
It’s a philosophy she honed in the high-stakes world of espionage, where every glance, gesture, and choice of silhouette could shift the outcome of a mission. Today, she translates those lessons for women navigating boardrooms, galas, first dates, and international stages.
Her approach blends neuroscience, psychology, and couture-level attention to detail. “Style is strategy,” she explains. “From the cut of your jacket to the way you hold your glass, you’re sending signals. The most powerful people know exactly which signals they’re sending.”
Roza emphasizes the art of calibration including adjusting presence to match the setting while maintaining control of the narrative. In a negotiation, that might mean a monochrome palette and stillness that commands focus. At a social soirée, it could be a fluid silhouette and warmer tones to invite conversation.
“Luxury is being able to choose the effect you have on people,” she says. “When you understand how color, proportion, and movement affect perception, you’re directing a mood.”
For readers looking to elevate their own presence, Roza offers three immediate strategies:
- Anchor your posture: Imagine a string pulling you upward from the crown of your head. It lengthens the frame and signals confidence.
- Control your pace: Move 10% slower than the room as this method draws the eye without demanding attention.
- Use texture as a signature: Whether it’s silk, velvet, or fine wool, tactile elements can leave a subconscious impression.
Her method resonates in a world where luxury is increasingly about experience and self-definition rather than labels alone. It’s about owning how you are seen.
“True elegance,” Roza says, “is the ability to leave a room with your influence still there.”
Photo Credits:
Photography: Karina Manuzina
Featuring: @aliiaroza
Gown: @tessmannatelier
Jewelry: @pasqualebruni
Bag: @anteprimaofficial
MUA: @kikomilano @alesya_mincheva
Hair Stylist: @verakozlovich @godina.worldwide.team @godina.worldwide
Aliia Roza is an internationally recognized Human Sexuality Expert, certified by the Kinsey Institute’s Human Sexuality Intensive Program at Indiana University. Through her neuroscience-based approach to confidence, seduction, and communication, she has coached over 50,000 students worldwide in cultivating emotional intelligence, personal magnetism, and relationship mastery. Her signature course, Master of Seduction & Influence, teaches clients how to activate mirror neurons, calibrate energetic presence, and read subtle nonverbal cues—skills that are equally effective in dating, networking, and high-stakes business environments. She is also the founder of Roza Club, a private empowerment membership community that has hosted more than 30 humanitarian initiatives supporting women and children. She was most recently recognized with two honors from the I Success Awards: named one of the Top 100 Influential Coaches and awarded Best Audio Book for To Die For—her candid, deeply personal conversation with New York Times bestselling author Neil Strauss. The audiobook achieved a Top 6 global ranking in the true crime genre and has played a key role in shifting public perception of her story, while sparking international dialogue about the gender bias women face in male-dominated fields. She has also been honored as Best Women Empowerment Influencer by the World Influencers and Bloggers Awards (WIBA).
