Posts tagged with "Generational Trends in Vehicle Ownership and Use: Are Millennials Any Different?"

MIT: Millennials Drive A Lot

While it is common to believe that Millennials are fundamentally disrupting a wide variety of industries due to their divergent preferences—especially the car industry—new research from MIT suggests that this is not the case.   “Many Millennials report they prioritize environmentally friendly products,” says Christopher Knittel of the Sloan School at MIT, but our study […]