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hendrick's pickle image for use by 360 magazine

HENDRICK’S GIN × KATZ’S DELICATESSEN

HENDRICK’S GIN AND KATZ’S DELICATESSEN LAUNCH FIRST EVER GIN-INSPIRED PICKLED CUCUMBERS 

The Delightfully Peculiar Gin & Iconic Deli Come Together To Create An Unusually Spirited,  Limited-Edition Pickle 

Hendrick’s Gin and New York City icon, Katz’s Delicatessen, are proud to announce their first ever collaboration for the launch of the limited-edition Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers. Hendrick’s, a most unusual gin, and Katz’s Delicatessen, with over five generations of pickling experience, are uniting cocktail connoisseurs and pickle aficionados through a first-of-its-kind gin half-sour pickle: a delectable fusion of gin botanicals and cucumbers.

The marvelous invention draws inspiration from a case of mistaken identity between Hendrick’s key ingredient, the cucumber, and its pickled cousin. What started as an outlandish April Fool’s joke, quickly became a reality, as Hendrick’s Gin and a jar of pickles have more in common than one may have thought. Both Hendrick’s and Katz’s have brought together their unique and secret magisterial recipes to create this unusual medley of botanicals and cucumber, resulting in a radically new kind of pickle, designed to be enjoyed with your favorite pastrami sandwich and refreshing gin cocktail.

Jake Dell, Owner of Katz’s Delicatessen, and Hendrick’s Master Distiller Ms. Lesley Gracie spent countless hours concocting and evaluating flavor profiles and mixtures. Connecting virtually from across the pond to compare results, the masterminds swapped notes and ideas on how to perfect the recipe.

“The signature expression of Hendrick’s Gin is the curious yet marvelous infusion of our eleven botanicals in addition to rose and cucumber,” highlights Gracie. “Naturally, pickles, the cousin of our beloved cucumber, effortlessly blend with our gin’s rich and intricate spirit. The botanicals take on remarkably compatible sensory characteristics when pickled and we’re relishing this opportunity to collaborate on such an exciting endeavor.”

Much like Hendrick’s Gin, the process for creating Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers was intricate and detailed, with a two-step brining process taking over 72 hours.  Katz’s unique recipe features whole juniper berries and cubeb berries to best incorporate the botanicals of the gin into its half-sour brine.

“To create this particular pickle concoction, we experimented with a variety of botanicals to marry the unique flavor profiles of Hendrick’s and the Katz’s half-sour pickle. Ultimately, the key to creating the distinct and balanced taste of the pickles was emphasizing coriander in the brine, a common ingredient in Katz’s pickles & Hendrick’s Gin,” says Dell.

Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers will be available for purchase at Katz’s Delicatessen for $14.95 per quart shipping nationwide for a limited time only beginning September 27. Sign up for the launch to secure a spot on their email list to be notified as soon as they become available and purchase a jar for you and yours. The pickles will also be a special menu item at Katz’s Deli beginning September 27, while supplies last. Note:  the cucumbers continue to pickle while in the jar, so it is recommended that they are consumed within 5-6 days.

“The Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers are as perfect of an accompaniment to a Katz’s Pastrami sandwich as an ingredient in our signature Hendrick’s cocktails,” says Vance Henderson, Hendrick’s Gin National Ambassador. “To bathe the palate in taste and wonderment, we were inspired by the light and alluring notes of the pickles to create an unexpected and refreshingly bright take on classic cocktails.”

Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers Signature Cocktails: 

PICKLED IN PINK 

This bubbly blusher has an undercover twang: pickle brine curiously infused with a bouquet of gin botanicals. The sour splash tangles with sweet grapefruit and pink peppercorns in an altogether alluring twist on a classic highball.

  • 1 ½ parts Hendrick’s Gin
  • ½ part Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumber Brine • ¾ part Pink Citrus Syrup (recipe below)
  • 3 parts Premium Club Soda
  • Method: Combine all ingredients in a highball glass filled with cubed ice, lightly stir. • Garnish: Half of a Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumber, Pinch of Dehydrated Grapefruit Peel, Pink Peppercorns
  • Pink Citrus Syrup:
    • 1 part Grapefruit juice
    • ¼ part Lemon juice
    • ½ part Granulated Sugar

HENDRICK’S PICKLED SNAPPER 

This alluringly aromatic, deviantly delicious version of the Bloody Mary is the kind of cocktail hijinks for which our Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers were born.

  • 1 ½ parts Hendrick’s Gin
  • 1 part Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumber Brine • 2 ½ parts Quality Bloody Mary Mix (Zing Zang or another premium brand)
  • Method: Combine all ingredients in a double rocks glass filled with cubed ice, lightly stir and garnish.
  • Garnish: 1 skewered Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumber Boat, 1 Lemon Wheel

HENDRICK’S PERFECT PICKLED MARTINI  

No disrespect to vanguards of garnishing, but olives and onions have had more than a century of martini appreciation. Instead, consider a slice of a Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers and while you’re at it, a dose of barrel brine for a novel direction for the dirty martini.

  • 2 parts Hendrick’s Gin
  • 3 Barspoons Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumber Brine • ½ part Dolin Blanc Vermouth
  • Method: Combine all ingredients in a double rocks glass filled with cubed ice, lightly stir and garnish.
  • Garnish: 1 Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumber Slice, Dill Frond, Expressed & Discarded Lemon Twist

For further information and a list of pickle inspired cocktails, go to Hendric’s Gin.

HENDRICK’S GIN 44% ALC/VOL. ©2021 IMPORTED BY WILLIAM GRANT & SONS, Inc. NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY.

ABOUT KATZ’S DELICATESSEN

Katz’s Delicatessen is an iconic restaurant serving traditional Jewish deli fare in NYC’s Lower East Side. Since 1888, Katz’s pastrami and corned beef sandwiches have been the gold standard for an ‘authentic’ NYC deli experience, thanks to Katz’s emphasis on traditional slow-curing processes and hand-carved slicing techniques. Today, Katz’s serves thousands of hungry customers daily and ships their deli classics nationwide. Katz’s storefront is considered a NYC landmark and is a popular destination among locals, tourists, and celebrities. For more information, visit the official website.

ABOUT HENDRICK’S GIN 

Hendrick’s is a deliciously super premium gin, made with several unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of 11 botanicals, as well as the signature infusions of cucumber and rose  petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 20 years ago, it has gained widespread acclaim and received numerous awards, including a Gold medal in the 2017 San Francisco World Spirits Competition; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99.  Please drink the unusual responsibly.

ABOUT WILLIAM GRANT & SONS 

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 13 times over the past 14 years, including the most recent award in 2020.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of  the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry  Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey,  Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The  Knot and Raynal French Brandy.