Following an immensely successful Opening Night at Planet Fashion Swim Weekend at SLS South Beach – with stunning presentations by Roberto Cavalli Swimwear, Nash Beach, and Revel Rey, Planet Fashion presents “The Main Event” on the second night of the weekend’s cutting-edge fashion phenomenon. This evening’s sizzling showcase featuring next season’s sexiest swimwear will include shows by today’s iconic designers and some of the nation’s most buzzworthy bikini brands, including  DSquared2Karma Bikinis, and OMG Miami Swimwear. Presentations by some of today’s globally renowned fashion houses and popular local designers from Miami, will show their latest creations adorning some of today’s top runway and swimwear models.

On Friday and Saturday of Planet Fashion Swim Weekend (July 21st and 22nd) “Swim Pop” presents an exclusive Pop-up shop and gifting suite for invited attendees to browse, featuring an Evian Water Bar, La Croix Beauty and Nail Bar, as well as apparel from designers Karma BikinisMasahua and Logophile The Label among many others. Swim Pop will be open from 11am—6pm, July 21 and 22.

Following each nightly series of fashion shows will be the Planet Fashion After-party at Hyde Beach, the property’s luxe indoor-outdoor hotel lounge, serving a selection of handcrafted signature cocktails.

The Main Event: featuring DSquared2, Karma Bikinis and OMG Miami Swimwear

WHEN: Friday, July 21: Doors open at 7:30pm – Media

WHERE:   SLS South Beach, 1701 Collins Ave, Miami Beach, FL 33139

Check-in is through the front of the hotel at the bottom of the stairs towards the pool (beyond Katsuya).