New music from A$AP Rocky, John Legend, Jackson Wang (ft. Pusha T) and Quavo
Pharrell Williams, Louis Vuitton Men’s Creative Director, debuted four unreleased tracks during his Fall-Winter 2026 Men’s show. The new recordings soundtracked a collection built around the idea that timelessness is synonymous with the future, with all music recorded and produced by Pharrell in-house at the Louis Vuitton Paris headquarters.
The show marked the first public unveiling of new recordings by A$AP Rocky, John Legend, Jackson Wang (feat. Pusha T) and Quavo. Tracks by John Legend, Jackson Wang and Quavo are set to appear on forthcoming albums. Conceived, designed, and soundtracked by Pharrell, the show demonstrated a rare creative authorship — where fashion, environment, and music move as one, transforming the runway into a collective experience that transcends fashion. “Sex God” marks the first collaboration between Pharrell Williams and Jackson Wang.
The show featured live performances by Voices of Fire and l’Orchestre du Pont Neuf, led by Thomas Roussel. The show also featured appearances by Pusha T and BamBam on the runway, underscoring the House’s close creative ties to music.
The Louis Vuitton runway has evolved into a platform for music discovery and a launch stage for future defining records. Music first heard at the shows has since gone on to earn industry-wide recognition. Two songs that premiered at previous Louis Vuitton shows are now nominated at the 2026 Grammy Awards: Clipse’s “The Birds Don’t Sing” (Spring-Summer 2025), nominated for Best Rap Song, and “Chains & Whips” (Spring-Summer 2024), nominated for Best Rap Performance.
Since joining Louis Vuitton, Pharrell has developed a new model for fashion presentation in which music is not an accompaniment, but a core creative pillar. Each show is conceived as a fully immersive environment, where sound, design, smell, performance, materials and space are developed together to form a single experience. Drawing on decades of work across music, film and fashion, Pharrell approaches the runway as a site of world-building, using original music to shape emotional and physical response. The result is a multi-sensory experience designed to be felt as well as seen, and to resonate long after the show ends.
At Louis Vuitton’s Paris headquarters, the design and recording studios sit side by side, reflecting Pharrell’s creative process in practice. He moves between both throughout the day, developing collections and composing music in parallel — with each informing the other in real time.
Soundtrack
- “Pray For Ya” – John Legend (unreleased)
- “Sex God” (feat. Pusha T) – Jackson Wang (unreleased)
- ”Disturbing” The P (feat. Pharrell Williams) – A$AP Rocky (unreleased)
- “The One” (feat. Pharrell Williams) – Voices of Fire
- “Hit-A-Lik” – Quavo (unreleased)
Photo credit: Bolade Banjo
