CELEBRATE START OF THE NBA SEASON WITH NEW LOS ANGELES LAKERS COLLABORATION
The New Era x BornxRaised Los Angeles Lakers Collection Will Be Available On October 25th at 12 p.m. (PST)
Today, international sports and lifestyle brand, New Era Cap Co., Inc. announces the New Era x BornxRaised Los Angeles Lakers Collection. This new collection marks the first time New Era and BornxRaised have ever teamed up to introduce BornxRaised Los Angeles Lakers apparel and features the re-release of the popular New Era x BornxRaised Los Angeles Lakers cap. The collection will retail for $60-$180 USD and will be available at 12 p.m. (PST) on October 25th at bornxraised.com, neweracap.com, the New Era Store at L.A. Live and the TEAM LA store.
The New Era x BornxRaised Los Angeles Lakers Collection features an iconic 59FIFTY® fitted and a 9FIFTY® snapback in black with a Lakers’ gold BornxRaised stitched logo and the Los Angeles Lakers logo embroidered on the cap. The apparel collection includes a tees, available in black or white and a hoodie, available in yellow or black, with iconic Lakers graphics and the BornxRaised logo.
BornxRaised is a brand built on cultures of communities. Pronounced, “Born and Raised,” the brand is known for its authentic representation of the Los Angeles narrative. Spanto and 2tone, (the founders and owners), are both native Angelenos from Venice who partnered over a shared sense of pride for their hometown and a regard for the culture of their city. They work from a perspective outside the establishment, and their goal is to preserve the dying subcultures they that fostered them. BornxRaised launched in 2013 with distribution via its website bornxraised.com and select boutiques worldwide including Union in Los Angeles, Selfridges in London, Supply in Australia, Nubian in Japan, and KITH.
ABOUT NEW ERA CAP:
New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 99 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collections, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto, and Bologna. For more information, visit www.neweracap.com.