Louis Vuitton announces new fragrance, Sun Song. Master Perfumer Jacques Cavallier Belletrud was inspired by the contrasts, state of mind, and spirit of Los Angeles, exploring the West Coast in all its light, extravagance, and delicateness.
The collection’s aptly-named Sun Song is an anthem to sunny days, turquoise skies, and rays of light reflecting off the sea–the joys of summer sun warming the skin. In Jacques Cavallier Belletrud’s eyes, bright orange blossom sets the tone for this radiant fragrance, lemon lifts the spirits, and musk underscores this jubilant bliss. A unique fusion between the airiness of a fruity mist and the depth of flowers, each Cologne Perfume in this olfactory escapade tells a tale of light.
When designing the bottle, Alex Israel–a leading figure in modern art–turned to a bright and fun-loving color palette. Inspired by midsummer’s hues and the artist’s signature gradients, a sunny yellow-orange color ramp turns the bottle into a true concentrate of light.
Sun Song will be available in select Louis Vuitton stores and on louisvuitton.com starting July 3rd.
