In a world where home fragrance often leans toward overpowering scents and fleeting trends, Ìtùnú takes a different approach: scent as a daily wellness practice.
Founded by licensed clinical therapist Victoria Songonuga, the brand blends West African heritage with mental wellness principles, creating fragrance rituals that support emotional grounding, calm, and clarity.
Songonuga’s background as a therapist is at the core of Ìtùnú’s philosophy. She understands how spaces shape mood and emotional wellbeing, and she intentionally designs scents to support the nervous system, favoring warmth, subtlety, and mindful use over intensity. Ìtùnú aims to soften the mind.
At the heart of the brand are two distinct fragrance lines built for different moments of the day. Ìtọ́jú, meaning “care,” is the brand’s morning ritual: bright, energizing scent meant for Saturday-morning ease and daytime routines. The Ìtọ́jú Lemon + Strawberry Candle sets a warm, uplifting tone for the day, while the Ìtọ́jú White Tea + Ginger Flower Diffuser provides continuous, therapeutic aroma that supports clarity and emotional balance from morning through afternoon.
Together, they help transform daily rituals like making coffee, journaling, or simply waking up into intentional moments of self-care.By contrast, Ìtùrá, meaning “comfort,” is the brand’s evening ritual: a line designed for winding down, grounding, and deep relaxation.
The Ìtùrá Bergamot + Amber Candle offers a soft, soothing aroma that encourages the body and mind to slow, signaling the end of the day.
The Ìtùrá Bergamot and Osmanthus Diffuser continues that calming energy, filling the room with gentle scent for a serene, restorative evening environment. This pairing is built to support emotional ease and help users transition into rest with intention.
Ìtùnú also extends its philosophy beyond fragrance with the Ọ̀nà Experience, a sculptural candle care ritual designed to honor the full life of a candle.
The Ọ̀nà Care Set includes The Trimmer, The Snuffer, and The Aligner: tools that ensure clean burns, prevent soot, and extend the longevity of each vessel. It turns candle lighting into a moment of mindfulness rather than a simple habit.
Ìtùnú’s culturally rooted scent design, therapist-informed approach, and intentional daily rituals offer a new kind of luxury that feels restorative, personal, and deeply human. For those seeking calm and clarity in the spaces they live, Ìtùnú is more than fragrance–it’s a daily practice!
