Krazy Horse collaboration via Machine Media Inc. for use by 360 Magazine

Hedon × Krazy Horse

Hedon Helmets, the manufacturer of the world’s most luxurious and stylish motorcycle, bicycle and e-bike helmets, have a bold and refreshing retake on motorcycle culture. Flying the flags of individuality and style, they defy conformity and champion the eclectic.

Krazy Horse is much loved and highly influential in the UK moto community. Krazy Horse is a group of motorcycle, car and e-bike dealerships started by Paul Beamish as a hobby when he couldn’t get the bike parts he needed locally. Importing Harley Davidson parts, they started the business out of a wooden shed.

Since opening in 1995, Krazy Horse has grown massively. Thousands of customers visit their four showrooms every year to buy motorbikes, cars and now eBikes. They have become destination venues where petrol-heads (and now e-heads) can gather to indulge in their passions.

Paul has an eclectic taste in motorcycles, and currently stocks Indian, MV Agusta, Cabellero, Norton, Paton, Zaeta, Fantic, Zero Engineering, Energica and he builds custom motorcycles under the Krazy Horse Customs moniker.

Customers can also get their vehicles serviced, enjoy some retail therapy in the Krazy Horse lifestyle and apparel store, hang out and eat hearty food in the Krazy Horse Cafe. They also stage regular events at their Bury St Edmunds HQ, with bike and hotrod drive-in nights with bands, food and all sorts of shenanigans. 

Krazy Horse have been supporters of Hedon since the start, having offered their helmets in all of their retail stores. To celebrate their friendship they decided to collaborate on a one-off helmet.  

Krazy Horse wanted to create a helmet that represented Paul’s unique and bold personality. Paul loves Art Deco, as well as the color silver. It didn’t take long for Hedon’s Creative and Art Director Lindsay to come up with a design that was able to reflect that. Dark geometric silhouettes and shapes are one of the fundamentals in Art Deco which is why the Xtasy design was a great base.

The Hedon x Krazy Horse helmet is built on the classic Hedonist fiberglass and carbon-fiber open-faced shell. Its black diagonal cross cuts across a black base and a white top, with hand applied silver-flake sides. The Krazy Horse logo adorns the rear of the shell with the Hedon logo on the brow. 

The helmet is trimmed with natural calf leather trim and lining, with gunmetal hardware and plate. It has Hed armor lining with 360-degree cushion padding. It can be paired with a Hedon shield or bubble visor in an array of colors or can be twinned with goggles. 

The helmet is available for the Hedon or Krazy Horse website in early 2022. The price is $495.

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