FK Bodø/Glimt expands global brand footprint with new concept store at Oslo Airport
FK Bodø/Glimt, PUMA, and EA SPORTS launch a first-of-its-kind football retail experience at Norway’s main international gateway.
Norwegian football club FK Bodø/Glimt has taken a major step in its global brand expansion with the opening of a new concept store at Oslo Airport Gardermoen, created in partnership with PUMA and EA SPORTS.
The store, strategically located in the main departure hall of Norway’s largest airport, offers travelers a unique opportunity to engage with one of European football’s most talked-about clubs. Visitors can purchase official Glimt merchandise, including the UEFA Champions League edition kits, and experience the latest football video game, EA SPORTS FC 26, in a dedicated gaming zone.
A strategic step in Glimt’s international growth
The Oslo Airport concept store represents a new chapter in FK Bodø/Glimt’s commercial and brand strategy, combining sport, retail innovation, and digital entertainment to connect with fans and travellers from around the world.
“Our ambition is to build an international brand that embodies the spirit of Northern Norway — innovative, forward-thinking, and bold,” said FK Bodø/Glimt. “This concept store is more than a retail outlet; it’s an experience that showcases who we are and where we’re going.”
The design of the store draws inspiration from the new Glimt stadium currently under construction in Bodø, symbolising the club’s long-term vision for growth both on and off the pitch.
Strengthening partnerships and fan engagement
Through its collaboration with PUMA and EA SPORTS, Bodø/Glimt continues to position itself at the intersection of sport, lifestyle, and technology. The partnership enables the club to engage fans across multiple touchpoints, from physical retail to gaming and digital platforms, while extending the visibility of the Glimt brand to millions of international travellers passing through Oslo Airport every year.
“Few football clubs have managed to merge retail, gaming, and cultural identity in such an innovative way,” the club added. “We see this as a pilot project that reflects how football brands can connect emotionally with audiences far beyond their home markets.”
A new Nordic football success story
Bodø/Glimt has become one of the most remarkable success stories in European football, both in sporting and business terms.
As the first Norwegian club to qualify for the UEFA Champions League since 2007, Glimt has built a strong international following, attracting global attention for its attacking football, data-driven approach, and progressive management philosophy.
The Glimt Shop at Oslo Airport serves as a physical touchpoint for that growing global community, allowing fans, visitors, and business travelers alike to take home a part of the club’s story.
Exclusive products and limited availability
The shop features a full range of official merchandise, including PUMA home, away, and third kits, with the Champions League editions available exclusively at the airport. Later this autumn, several limited-edition items will be launched, available only at Gardermoen.
Travellers can also test their skills in the EA SPORTS FC 26 gaming zone, bringing together the worlds of professional football and interactive entertainment.
The Glimt Shop at Oslo Airport will operate as a temporary concept store, open for a limited period.
