On September 23–24, Glenfiddich Single Malt Scotch Whisky and Aston Martin Formula One™ Team hosted a public activation at Vanderbilt Hall in Grand Central, bringing the excitement of the Grand Prix to the heart of New York City. The immersive pop-up invited whisky lovers and F1 fans alike to celebrate the launch of the all-new Glenfiddich & Aston Martin Formula One™ Team Limited Edition 16-Year-Old Single Malt Scotch Whisky through sampling onsite, in addition to allowing them to test their lightning-speed instincts with a F1-inspired Batak challenge, personalize a Glenfiddich branded tote, and marvel at the beauty of a striking, full-scale Aston Martin Formula One™ replica car on display.
Glenfiddich also took over Moonlight Studios on Wednesday night to once again celebrate the debut of its newest expression, and special guests included Chance the Rapper, Brooklyn Beckham, Brooks Nader, Victor Cruz, Brendan Fallis, Chanel Iman, Shanina Shaik and Taylor Hill among others. The event featured world-class Glenfiddich cocktails specially curated by globally celebrated bars such as Double Chicken Please, Clemente, Martiny’s, and Dear Strangers, as well as gourmet canapes, while DJ Amrit Tietz’s contagious rhythms drew attendees onto the dance floor.
