Aitch — "Learning Curve" from Jennie Boddy for use by 360 Magazine

AITCH — “LEARNING CURVE”

Manchester’s finest Aitch returns with his scorching new single “Learning Curve”—out now via Capitol Records / 10K Projects. Listen HERE and watch the video HERE.

Straight out of Manchester, in just two years 21-year-old Aitch has ascended from scion of underground UK hip hop to chart-dominating, platinum-selling, BRIT Award-nominated household name as the pioneering sound of New Manchester. Aitch has collaborated with Stormzy, Ed Sheeran, Stefflon Don, AJ Tracey and Headie One and accrued over 1 billion global streams and over 5 million worldwide record sales. This young superstar matches an infectious no-fucks-given attitude with crafty lyrics and rhythmic prowess.

Over a killer beat produced by frequent collaborator WhyJay, “Learning Curve” sees Aitch capture the mood of a generation desperate to make up for the lost summer of 2020. The video, shot by KC Locke, capitalizes on Aitch’s intuitive comic chops as he shifts multiple guises from “Harrison” the wedding guest to “Big Shell” the driver to streetwear shepherd.

Aitch stands at the vanguard of a new wave of talent and “Learning Curve” marks the start of a meteoric year for the young artist.

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