Posts made in June 2025

Oakley Ellipse Pays Homage to a Fifty-Year Legacy via 360 Magazine.

OAKLEY® ELLIPSE: A FIFTY-YEAR LEGACY IN ONE EYEWEAR

A fifty-year legacy, one iconic silhouette: this is Oakley® Ellipse, eyewear made for the past, present, and future. Uniting chapters of history and design evolution into a single frame, Oakley Ellipse merges a DNA of wrapping inventions in art with a vision for a limitless future, celebrating decades of groundbreaking innovation while forging the next fifty years. 

Oakley Ellipse features bold, curved details inspired by the ’90s, fused into a circular frame. The design is an ode to the signature ellipse of the Oakley logo, reflecting a semi-centennial of rejecting the norm, pushing the limit, and innovating beyond reason to create era-defining products that defy technology and time. 

Futuristic, contemporary, and retro all at once, Oakley Ellipse pairs modern stem contours with a distinctive Plutonite® lens shape, engineered with PhysioMorphic™ Geometry for a close-to-face fit. Lightweight materials, Unobtainium® earsocks, and multiple Unobtainium® nose pieces ensure secure, all-day wear. Complete with Prizm™ Lens Technology, the eyewear enhances color and contrast, bringing every detail into sharp focus. 

Oakley Ellipse is available in seven colorways, including a limited 50th anniversary edition featuring an exclusive 50 Midas Fleck colorway with Prizm™ 24k lenses. 

Past, present, and future converge starting from June 2025, when Oakley Ellipse will be available on Oakley.com, Oakley stores, and partners worldwide. 

Oakley Ellipse Pays Homage to a Fifty-Year Legacy via 360 Magazine.
Oakley Ellipse Pays Homage to a Fifty-Year Legacy via 360 Magazine.

Leafy Change Maker Awards

Announces Comprehensive All Black-Owned Liquor Portfolio

Six Premium Brands, Including Ikonic Spirits, Brotha Whisky, and Timeless Vodka to Exclusively Serve Hollywood Hills Ceremony

The inaugural Leafy Change Maker Awards, revealed today, features a complete, all-Black-owned liquor portfolio, showcasing six distinguished brands that will exclusively serve the June 3, 2025, ceremony in the Hollywood Hills. The comprehensive selection includes Ikonic Spirits, Common Ground Spirits, Brotha Whisky, South Central Wine, Acquired Taste, and Timeless Vodka, creating the most extensive showcase of Black-owned spirits at any major awards ceremony.

This groundbreaking partnership positions the Leafy Change Maker Awards as a pioneer in demonstrating how environmental advocacy events can simultaneously champion economic empowerment and Black entrepreneurship. The carefully curated portfolio spans premium vodkas, craft whiskeys, artisanal wines, and specialty spirits, ensuring exceptional beverage experiences while making a powerful statement about intersectional social justice.

“We’re not just featuring Black-owned brands—we’re celebrating the innovation, craftsmanship, and community impact these entrepreneurs represent,” said [Event Organizer Name], Founder of the Leafy Change Maker Awards. “This portfolio demonstrates that supporting Black-owned businesses and environmental justice aren’t separate causes—they’re interconnected movements that strengthen our communities.”

Complete Black-Owned Spirits Portfolio:

Ikonic Spirits leads the premium vodka category with their award-winning smooth vodkas and signature cocktail blends, recognized nationally for quality and community reinvestment initiatives.

Common Ground Spirits brings artisanal craft distilling expertise, featuring unique flavor profiles that celebrate cultural heritage while maintaining premium production standards and sustainable practices.

Brotha Whisky represents the finest in craft whiskey, combining traditional distilling methods with innovative approaches to create distinctive spirits that honor both heritage and excellence.

South Central Wine offers premium wine selections that reflect the rich cultural landscape of Los Angeles, bringing local terroir and community pride to the Hollywood Hills venue.

Acquired Taste showcases specialty spirits and unique flavor combinations that represent the creative innovation driving the next generation of Black-owned beverage companies.

Timeless Vodka rounds out the vodka category with premium distilled spirits known for their exceptional smoothness and commitment to quality craftsmanship.

Unprecedented Industry Showcase

This comprehensive portfolio represents the largest single-event showcase of Black-owned liquor brands at any major awards ceremony, creating unprecedented visibility for these businesses within influential environmental, entertainment, and business circles. The collaboration provides each brand with access to key decision-makers, potential investors, and high-profile clientele during BET Awards Week.

“This partnership creates a blueprint for how major events can leverage their purchasing power for meaningful social impact,” said Marvin Green. “We’re not just buying beverages—we’re investing in Black entrepreneurship and demonstrating that premium quality and social consciousness go hand in hand.”

Integrated Event Experience:

Welcome Reception: Signature cocktails featuring Ikonic Spirits and Timeless Vodka. Awards Ceremony: Curated wine service from South Central Wine. Networking Hour: Craft whiskey tastings from Brotha Whisky and specialty selections from Acquired Taste. After-Party: Full premium bar featuring Common Ground Spirits and complete portfolio. Economic Impact and Community Investment

The partnership represents a significant economic investment in Black-owned businesses, with each brand benefiting from exposure to the event’s 300+ attendees, comprising environmental leaders, entertainment industry executives, investors, and community advocates. This creates sustainable business development opportunities that extend far beyond the single evening.

The selection process prioritized brands that demonstrated both exceptional quality and community commitment, ensuring that featured companies aligned with the awards ceremony’s values of environmental stewardship and social responsibility.

Cultural Significance During BET Awards Week

Launching during BET Awards Week amplifies the cultural significance of this all Black-owned portfolio, creating a powerful platform where environmental consciousness meets celebration of Black excellence in entrepreneurship. The timing provides maximum visibility within entertainment industry circles, which are known for supporting socially conscious business practices.

Setting New Industry Standards

The Leafy Change Maker Awards’ commitment to an exclusively Black-owned liquor portfolio establishes a new standard for major events, demonstrating how awards ceremonies can serve as catalysts for economic empowerment while maintaining premium quality experiences.

Event Details:

Date: June 3, 2025

Location: Hollywood Hills, California

Timing: Kicking off BET Awards Week

Featured Portfolio: Six premium Black-owned spirits brands