On July 26, 2025, the 100 Thieves Compound in Los Angeles transformed into a vibrant hub of gaming, lifestyle, and community for the annual Summer Block Party, presented by Lexus. Drawing over 1,000 fans, the day-long event was a dynamic blend of entertainment, interactive activations, and exclusive collaborations, cementing 100 Thieves’ status as a cultural powerhouse in esports and streetwear.
Among the standout vendors was Oakley, showcasing their collaborative eyewear collection with 100 Thieves. The highlight was the Radar EV Path 100T Matte Black sunglasses, featuring a striking red and black color scheme with Prizm™ Road lenses. These futuristic shades, adorned with 100 Thieves’ Geo-Print inspired by video game HUD interfaces, resembled sleek space goggles, blending high-performance optics with a bold gaming aesthetic. Fans flocked to the Oakley booth to check out the limited-edition frames, which Nadeshot himself praised for their versatility on the golf course.
Zevia, the zero-sugar beverage brand, brought a refreshing twist to the event, serving as the official cocktail mixer. Their booth offered vibrant, health-conscious drink options, with Zevia’s sparkling flavors elevating mocktails and cocktails alike. Attendees enjoyed sipping on creative concoctions, perfectly complementing the summer vibe while aligning with 100 Thieves’ focus on modern, mindful lifestyles.
360 Magazine spotlighted the “Hole in One” installation as a crowd favorite, a nod to 100 Thieves founder Matthew “Nadeshot” Haag’s passion for golf. This interactive setup, inspired by a past AT&T-sponsored livestream where Nadeshot nailed a hole-in-one on his 79th try, allowed fans to test their putting skills. The installation buzzed with excitement, blending competitive fun with the organization’s signature flair.
The Block Party also featured a VALORANT LAN setup, live DJ performances, and meet-and-greets with 100 Thieves creators and the Call of Duty team, who were fresh off their 2024 championship wins. With tons of arcade games, pc consoles, food trucks, a Heineken beer garden for those 21+, and exclusive apparel drops, kept the energy high and a true block party vibe.
GameSquare Experiences, alongside sponsors like AT&T and Razer, ensured a seamless, immersive event that celebrated 100 Thieves’ unique fusion of gaming, fashion, and culture, leaving fans eagerly awaiting next year’s bash.
