Outdoor Details Worth Splurging On This Summer With Scott Selzer, CEO of StruXure
Site, function, and budget are all important factors to consider when designing an outdoor space: What can my property accommodate? What kind of space do I want/need? How much money am I willing to spend? However, it’s also important to think about outdoor upgrades in terms of return on investment. How can I create a space that can be used year-round? Will the upgrades increase my property value? The answers to all these questions will help inform choices well beyond furniture selection, like whether to add fixed structures, water features, or built-in appliances.
Adding an adjustable louvered pergola by StruXure to one’s home is not only a great idea for providing shade to an outdoor space, but it can also help reduce interior heat gain by protecting exterior walls.
Summer is synonymous with spending more time outdoors, but without proper planning it can also mean sunburns, bee stings, and heat exhaustion. We hear it all the time, “I’d spend a lot more time in my backyard if I could get some relief from the blazing sun.” A pergola with pivoting louvers, that can be adjusted at the touch of a button, gives you the protection you need from sun, wind, and rain showers, not only in the summer months, but all year long.
Thanks to social distancing protocols, it has become the norm rather than the exception to eat outdoors, and not only at restaurants. Recreating the al fresco dining experience at home is becoming increasingly popular. A pergola with automated pivoting louvers helps protect diners, whether in a commercial or residential setting, from direct sunlight and other weather conditions.
If we learned anything during the pandemic, it’s that everyone can use technology. From a dramatic increase in video calls to prolific smart hub use, people are no longer afraid of technology. Many who thought “smart gadgets” weren’t for them are now capable users. The Pergola X by StruXure uses a Somfy motor to activate its louvers, which can be operated by remote control or through use of an app on a personal device.
As with interior design, a well-designed outdoor space needs to offer both comfort and function. Without both, it won’t get used. In addition, an outdoor space must be designed to withstand the elements. Even the most well-curated outdoor lounge or kitchen will remain underutilized unless it can be protected from rain, sun, and extreme temperatures. StruXure pergolas offer protection and durability. The motorized pivoting louvers, which can be shifted at the touch of a button to let the warm sunshine through or to optimize shade, can be fully closed on rainy days. StruXure products are made from durable, powder-coated extruded aluminum, which makes them scratch-resistant, non-corrosive, and nearly maintenance-free. Pergolas can also serve as anchors, helping to define unique spaces within a larger, multi-purpose backyard design.
Treat your outdoor space as new-found square footage and look for ways to maximize the value of that space. One way is by adding a high-quality pergola that will stand the test of time—one that can be matched to your home’s architecture and color scheme—and then turning that protected space into any “room” your family desires: outdoor living room, theater, kitchen, spa. The benefit of a sturdy, fixed structure with pivoting louvers is that it can be utilized in every season, whether you want shade, airflow, sunlight, or rain protection (our products can even withstand snow loads). And as outdoor living continues to rise in popularity, statistics show that homes with comfortable outdoor spaces are increasingly attractive to buyers.
Founded in 2011 by CEO and Chief Product Architect Scott Selzer, StruXure has been recognized as one of the fastest-growing privately held companies in America for six years in a row. Steady growth at- tracted top talent and led the company to open a state-of-the-art manufacturing facility and corporate headquarters just north of Atlanta, GA in 2016. A West Coast Fulfillment Center and Showroom, located just outside of Las Vegas, NV, was added in the Fall of 2017. With StruXure dealers from Canada to the Caribbean, the company is poised and ready to lead the way to more innovative outdoor living across North America and beyond.