In celebration of National Tattoo Day, Bulleit Bourbon launched its Tattoo Edition. The ‘Frontier Works’ campaign was unveiled in Culver City at the illustrious Smogshoppe. The venue provided guests with a sneak peek of the limited edition bottle. Hand-picked top tattoo artists, including LA’s Shawn Barber from Memoir Tattoo, fabricated designs to be showcased on the capsule collection. Over the course of the evening, Shawn painted art with acrylic onto a large canvas. Several bar stations sprinkled throughout served tattoo themed cocktails alongside of lite bites. In the background, DJ Brandi Cyrus spun top 40 hits while the signature Bulleit Woody Tailgate Trailer transformed into a photo kiosk. Lastly, Tom Bulleit the founder of the brand, gave a heartfelt speech to celebrate the series.