In today’s digital era, product photography has never been more critical; every business out there needs a professional website and a strong online presence. With this, it’s essential to have accurate photographs of your products. How else could you possibly portray your products to your online audience?
But when it comes to getting this done, you’ll find that photography is a little more technical than you might’ve initially thought. You’ll need to consider things like lighting, angles, and even focus effects. Moreover, there’s also choosing the right equipment and photo-editing basics.
Fortunately, even beginners can boast professional product photography skills with these valuable tips.
Use A Tripod
A tripod is essential to stand your camera. Even though you might think it’s okay to hold your camera for the image, a tripod will improve image resolution by enhancing camera stability. Even if you have steady hands, you can’t compete with the steadiness of a tripod.
Invest In Lighting
Proper lighting is essential for professional photography results. There’s a good reason photographers use so many lights in their studios.
To light your product photos like a real pro, keep your white light balanced by placing a small shiny trinket or colorful item like a color palette in your image field. Make sure it can be cropped out easily. This trick will ensure your camera picks up a full range of colors, meaning the light in your image will be balanced.
And when it comes to the right kind of lighting, consider ring lights and other fluorescent bright white lights. It’s also important to use light reflectors to bounce light.
It’s wise to invest in a backdrop, and there are tons of different kinds out there. These photography tools are basically mock backgrounds used explicitly in product photography. You can also make your own.
Nevertheless, these are important for professional images. Using a backdrop also makes it easier to remove the background when editing your photos. Otherwise, you can also use a free background remover tool.
As a beginner product photographer, it’s best not to get too creative and experimental when it comes to camera lenses; stick to regular lenses for professional results. Choosing advanced lenses like wide-angle lenses and others may have your images seemingly slightly but significantly out of proportion.
Choose a standard lens with a focal point of about 40-60mm to ensure product proportions are portrayed perfectly.
Be Sure To Represent True Colors
One of the most important details your images must relay is the true colors of your products. It can be tempting to play with photo filters and adjust the color settings for more vibrant images. However, this will distort product expectations, which can be damaging to your brand.
If a customer orders a pair of lime green high heels from your e-commerce shoe retailer, it’s critical that the shoes are the exact tone of lime green as displayed on your website.
Professional product images are fundamental whether you’re selling your products through a professional e-commerce website or extending your sales with Facebook’s marketplace.