Reddit is a powerful marketing tool, but it can be easy to make costly mistakes if you’re not familiar with how it works. So, this post will outline some of the most common errors people make when using Reddit for marketing and discuss how to avoid them. By understanding the do’s and don’ts of Reddit marketing, you can get the most out of this unique platform.
You’re Not Posting at the Right Time
One of the biggest mistakes you can make when marketing on Reddit is posting at the wrong time. Many people who are new to Reddit might make this mistake since many people post when it is a convenient time for them. However, since you are marketing and trying to reach as many people as possible, it would be a good idea to post at the best times.
How do you know when it’s a good time to post? The great thing about Reddit is that it will show you how many users are online in a specific subreddit at any given time. This means that if you want to maximize your reach, you will have to find out when the best time to post in different subreddits would be.
You’re Not Gaining Karma
Another crucial factor to consider is that on Reddit, you have to build authority. You can do that by generating karma, which is basically the points you earn when your comments or links are upvoted. This is important because the more points you have, the more authority you have on the platform, and the more likely people will be to listen to you.
One way to generate points is by using Reddit Growth Services, which will allow you to buy Reddit upvotes, which means they will upvote your comments for you and generate karma. Another way to gain Karma on Reddit is simply by participating in subreddits, commenting on posts, and providing useful links.
Your Content is Generic
The next mistake you could make when marketing on Reddit is posting very generic content. Examples of generic content include “How to Quickly Gain Instagram Followers” or “Psychology Hacks to Make People Like You.” According to The Small Business Blog, 430 million people use Reddit every month, so one thing you can be sure of is that Redditors will be very aware of generic content on the Internet and are not likely to be entertained by this sort of content on Reddit.
If people don’t find the content you post entertaining, useful, or informative, your account won’t gain any traction. However, keep in mind that there is absolutely nothing wrong with posting someone else’s content as long as it is relevant to your brand, the subreddit, or is informative or helpful.
Your Titles Aren’t Great
One thing that you need to understand fairly early on in your Reddit marketing career is that it does not matter how amazing your content is if no one is reading it. Many people don’t read content on Reddit simply because the titles aren’t great.
The good news is that there are a few tips to follow if you want to write a great title. First, you should be blatantly honest about what your content is about. You should also be specific in terms of what people can expect when reading your content and read through the subreddit rules since some could state that links aren’t allowed in a title.
You’re in the Wrong Subreddits
Finally, the biggest mistake you could make when marketing on Reddit is using the incorrect subreddits. Keep in mind that the entire purpose of marketing on Reddit is to talk to your target audience. If you are not in the correct subreddit, you won’t be targeting your audience.
A great piece of advice for marketers on Reddit would be to carefully comb through the various subreddits until you find ones applicable to your niche. It is far better to be active in a subreddit with 100 active Redditors who are part of your target audience than in an extremely popular subreddit where no one will be interested in your content.