Lids and hbcu in Vegas via 360 MAGAZINE.

HBCU × LIDS

Ahead of the HBCU Challenge in Las Vegas, sponsored by NBA All-Star Chris Paul, Lids hosted the four participating HBCU basketball teams (Norfolk State University, North Carolina A&T, Texas Southern University, and Hampton University) at a private event at its newest flagship store on the iconic Las Vegas Strip. Each of the students were gifted with a custom cap that they were able to further tailor to fit their personality with a specialty embroidigraph. 

For clarity, Lids signature “EmbroidiGraphs” are athlete autographs or designs that Lids embroiders onto hats and other apparel at their in-store customization stations. 

In addition to the new hats, Lids created customized posters for them to sign and bring home as memorabilia for their locker rooms along with providing an in-store discount for the players.

Lids’ Las Vegas Flagship, which opened earlier this fall, offers a wide range of licensed apparel and headwear options. The store boasts unique features available only in this location such as a digital exterior façade, shop in shops from a variety of sports leagues, two large-scale LED screens designed to showcase prime time games, and upcoming in-store athlete signings and other initiatives. 

This entry was posted in TECH and tagged , , , , , , , , , , , , on by .

About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Connect with the Author