Reebok and SNEEZE Unveil Classic Leather Collaboration
Reebok, the iconic and irreverent sports culture brand and SNEEZE Magazine, a street culture publication, today announced its next installment of Reebok x SNEEZE. The brands have again teamed up to launch the SNEEZE x Reebok Classic Leather. An evolution of understated design language that kicked off the partnership three years ago, the Reebok x SNEEZE Classic Leather ($130, IE9215/100069719, unisex) is available July 14 exclusively on SNEEZE before its wider global release on July 21 on Reebok.com and select retailers.
Within its picture-heavy pages, SNEEZE Magazine offers an authentic guide to modern street and skate culture. The brand’s continued pursuit of inclusive storytelling, ‘good vibes,’ and irreverence makes SNEEZE an ideal partner for Reebok. This time around, with Reebok’s iconic Classic Leather running shoe as the centerpiece, SNEEZE carries forward a minimalistic yet elevated color and design story that’s been the signature of the collaboration since its inception in SS20.
“Everything about this shoe’s inspiration and execution is a direct reference to SNEEZE’s first shoe with Reebok, the Club C, released during the summer of 2020,” commented SNEEZE. “The materials and color story first utilized on the Club C have become a signature combination for SNEEZE — one that we want to revisit and evolve over time, across different models, and even across different brands.”
Notable design elements for the forthcoming SNEEZE x Classic Leather include a white nubuck leather upper, a black technical nylon tongue and collar lining, and a patent leather heel notch, while an embossed two-dimensional SNEEZE sidewall logo replaces the shoe’s classic window box.
“This treatment reflects the SNEEZE mentality in a shoe: it’s not try-hard, it’s got ease, chill factor, yet it has elements of surprise and is elevated in a humble way,” continued SNEEZE. “This ties back to our mentality with the magazine itself, and our philosophy towards product and collaborations in general. Whatever we’re working on, we try to elevate within the parameters we’re given.”
SNEEZE and Reebok first came together in spring of 2020 for a subtle rendition of Reebok’s iconic Club C from which all sales benefitted #BlackLivesMatter.
