Brooklyn’s award-winning rapper, Joey Bada$$, and visionary designer KidSuper debuted their collaborative capsule collection, “SUPAFLEE,” at an exclusive pop-up event in Brooklyn from 2-6PM EST. The event brought together fans, collectors and creatives to celebrate the launch of the highly anticipated collection, blending music, fashion, and art in a one-of-a-kind experience.
SUPAFLEE merges Joey’s bold, timeless energy with KidSuper’s imaginative design language. The collection marks a full-circle moment for the two Brooklyn natives, whose decade-long friendship fueled the spirit behind the drop. Designed to celebrate and mirror the essence of Joey’s latest mixtape, ‘Lonely At The Top,’ the capsule embodies the same vibrant, stylish, and self-expressive DNA.
“Colm isn’t just a collaborator he’s family” says Joey Bada$$. “We’ve been building together for years, so SUPAFLEE came naturally. It was a no-brainer. We both approach creativity with the same fearlessness, so this capsule became a space where our worlds collide.” KidSuper creator Colm Dillane says, “Over a decade of knowing each other, it’s amazing to see everything we have both accomplished. Without Joey, I don’t know where KidSuper would be”.
The Brooklyn pop-up offered first access to the limited-edition collection along with an exclusive meet-and-greet, giving attendees the chance to shop the collection, take photos, and connect with Joey and Colm. Guests were immersed in an environment reflecting the capsule’s striking and playful aesthetic, complete with interactive installations and curated visuals that brought the world of SUPAFLEE to life.
The pop-up followed a monumental night for Joey, who performed a sold-out show at the historic Brooklyn Paramount. The homecoming performance marked a full-circle moment, as his last Brooklyn show took place before 2022. Joey celebrated the release of his latest project, Lonely At The Top, bringing out special guests Ferg, Rapsody, Neek Bucks, and Bri Steeves, with a DJ set by Powers Pleasant. The setlist blended new music with fan-favorite records from his debut album, 1999, underscoring his growth and longevity.
The “SUPAFLEE” capsule collection features a zip-up hoodie, matching sweatpants, a crewneck sweater, and a T-shirt, available for purchase exclusively at the KidSuper Brooklyn storefront from November 21 to 24 and online starting (date TBD). The drop will remain in-store only for the duration of the pop-up, with an online release date to be announced.
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Photo: KidSuper
Featured Photo Credit: Jelani Warner/Deeds Magazine
