BVLGARI, 360 MAGAZINE

BVLGARI × NYFW

BVLGARI UNVEILED THE B.ZERO1 ROCK COLLECTION AND THE NEW BRAND CAMPAIGN FACES AT NEW YORK FASHION WEEK

Unapologetic rule-breaker. Visionary innovator. Unbridled creator of the unexpected. Bvlgari gathered a set of international media, celebrities and Insta-famous socialites at Brooklyn’s iconic location Duggal Greenhouse to debut B.zero1 Rock, a new trailblazing collection encapsulating the Maison’s brave and indomitable spirit.
 
Hosted by Group CEO Jean-Christophe Babin, the spectacular party night brought Rome’s flamboyant exuberance to the core of New York Fashion Week and was the perfect occasion for the Italian Maison to unveil its latest muses. Super model Lily Aldridge, British actress Naomi Scott and American star Zendaya, stole the spotlights as the new faces of the “MAI TROPPO” 2020 Bvlgari Brand Campaign an ode to life and happiness encapsulating Bvlgari’s ethos of enjoying the here and now to the fullest.
 
Upon arrival, guests warmed up to musical stylings by model and DJ Mona Matsuoka while the pyrotechnics and showstopping lighting effects by White Void along with the experiential rooms offered an immersion into Bvlgari’s icon of self-expression and audacious creativity.
 
The Multi-Platinum award-winning Mexican-American singer and actress Becky G, sharing her joyful attitude and multifaceted talent with a global audience of more than 23 million followers, took the stage and got the coolest crowd to dance and sing.
 
Bvlgari still had more in-store: American singer Ciara thrilled everyone with her high-energy performance, keeping the swarm of fashionable guests on the dancefloor.
 
As the night crept towards dawn, American superstar DJ and Grammy Awards winner Diplo kept the party going until the late hours.
 
All styled according to the “more is more” dress code, guests included: Jon Kortajarena, Koki, Alexander Wang, Alex Olson, Alexina Graham, Alton Mason, Athena Calderone, Aurora James, Austin Augie, Ben Nordberg, Candice Swanapoel, Cate Underwood, Carolyn Murphy, Cody Simpson, Daphne Groeneveld, David Alexander Flinn, David Gandy, Delilah Belle Hamlin, Elizabeth Stewart, Fai Khadra, Gala Gonzalez, Indya Moore, Jacob Elordi, James Turlington, Joan Jett, Jonboy Tattoo, Julia Restoin Roitfeld, Justine Sky, Magdelena Frackowiak, Mahmood, Martha Hunt, Matthew Noszka,  Mona Matsuoka, Nadia Lee Cohen, Nina Agdal, Noah Mills, Ophelie Guillermand, Peter Marino, RJ King, RJ Rogenski, Roberto Rossellini Jr, Ruby Aldridge, Tyler Cameron, Will Peltz and Zara Larsson.
 
About the collection: In keeping with Bvlgari’s unapologetic dedication to originality, the new B.zero1 Rock collection embodies the Roman jeweler’s exuberant spirit. Inspired by a heritage tubogas choker with studs from the 80s, the new irreverent design stands out as an iconic symbol of strength, independence and rebellion.
 
About the Bulgari Brand Campaign: An ode to joy, happiness and the exuberant Roman way of life, the MAI TROPPO advertising campaign stars super model Lily Aldridge, British actress Naomi Scott, American Actress Zendaya and Chinese-Canadian superstar singer and actor Kris Wu. It was shot in Bvlgari’s home city Rome by the Swedish director and photographer Johan Renck.
 

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