Building on the unstoppable momentum of her hit song “Players,” today multi-platinum superstar Coi Leray releases the music video for “Players (DJ Smallz 732 Jersey Club Remix)” via Uptown Records/Republic Records. Watch it —HERE.
In the music video directed by Nimi Hendrix, Coi Leray takes over her home state of New Jersey as natives pour into the streets with uncontainable energy. In every direction, people are doing the viral dance challenges to the song as they are elated to be a part of the movement ignited by “Players.” Coi Leray remains front and center as she shares the spotlight with the remix creator DJ Smallz 732.
Catching ablaze like a wildfire “Players” by Coi Leray has gained 39 million streams thanks to remixes and incessant engagement across social media. Adding gasoline to the flame, Coi has made it a point to add the remixes to all DSP’s including “Players (DJ Smallz 732 Jersey Club Remix)” and most recently “Players (DJ Saige Remix).”
NYC’s DJ Saige put a mash-up together using Serato DJ 3.0, powered by Serato Stems, which allowed her to isolate Coi’s vocals and easily lay them atop the “Put Your Hands Where My Eyes Can See” instrumental made famous by Busta Rhymes. Since its release, the “Players (DJ Saige Remix)” has earned 400k video creates and 800 million views on TikTok.
As an early adopter of teasing music via TikTok, Coi Leray has been praised for her mastery of the platform. With her new song “Players,” she shared a preview on TikTok, and it instantly attracted over 5 million views. Once the audio was officially released, it blasted off like a rocket with over 3 million cumulative streams in two weeks and popular remixes. Most notably DJ Smallz 732 created a Jersey Club Remix that received over 4.3 billion views and nearly 1.6 million video creates on TikTok.
The original song features a sample of “The Message” by Grandmaster Flash & Furious Five. Coi Leray rips through one bold and braggadocious bar after another, exuding confidence and charisma. It pops off with the instantly unshakable hook as she proves, “‘Cause girls is players too.” Upon release, it received critical acclaim from The New York Times, Rolling Stone, E! News, Essence, XXL and more. It simultaneously jumped to the top of numerous popular playlists on streaming platforms including #OnRepeat on Apple Music and Feelin Myself on Spotify.
Additionally “Players” has entered the charts. On Apple Music it’s dominating at #1 in New York City, Top 20 United States, and Top 200 Global Songs. While on Shazam it’s also having success as #1 on the New York City Top 50 and entered at #46 on the Top 200 Songs chart.
“Players” lands in the wake of “Fly Sh!t,” which has already raked in over 8 million cumulative streams. Right out of the gate, Our Generation Music noted, “At this point, it feels like every track Leray previews seems to immediately blow up across social media. If she keeps pumping out addictive tracks like ‘Fly Sh!t,’ her fan base is bound to grow as she does as an artist.” Meanwhile, Rap Radar summed the track up best, “It’s going down.”
Everything just paves the way for more music from Coi Leray soon.
Adding model to her resume, Coi Leray has stepped into the forefront as an editorial powerhouse. i-D Magazine put their lens on the photogenic star for the The Royalty Issue of the Winter Magazine and stated, “she’s ready to make an indelible mark on the culture and become a household name.” Elsewhere V Magazine included her in their Winter issue in an interview with the legendary Angie Martinez titled, “Caught up in the rapture of Coi Leray.”
This year, Coi has come into her own as one of the most exciting live performers of her era. She recently ignited the stages at Houston Pride, WOO HAH! X Rolling Loud, Longitude Festival, and Rolling Loud Portugal, to name a few. She was recently announced on the lineup for Rolling Loud California taking over Inglewood in March 2023.
Coi Leray recently released her highly anticipated debut album, TRENDSETTER which received critical acclaim. Listen to TRENDSETTER—HERE.