World-Renowned Author Manis Friedman Turns to Technology to Help People Rediscover Balance, Becomes YouTube’s Favorite Rabbi
Way before anyone has even thought about the concept of social media, Rabbi Manis Friedman was already helping people rediscover balance, purpose and spirituality. A well-loved author, philosopher, counselor and lecturer, he is best known for his ability to clearly explain and combine age-old Torah wisdom with modern wit to captivate audiences around the world.
For those unfamiliar with him, Rabbi Friedman received his rabbinical ordination from Rabbinical College of Canada in 1969, he also a Biblical scholar and the author behind the acclaimed books “Doesn’t Anyone Blush Anymore?” and “The Joy of Intimacy”. He founded Bais Chana Institute of Jewish Studies in Minnesota, the world’s first yeshiva exclusively for women back in 1971, and continues to serve the institution as its dean.
As times changed, he recognized that he also needed to change the way he reaches people. His first foray into the world wide web happened in 2005 when he created his website, It’s Good to Know, which provides sound solutions to everyday problems stemming from relationships, marriage, intimacy, and grief among many others. As social media gained popularity and became more central in people’s lives, he saw the potential that YouTube, Facebook, Instagram, Twitter, Linkedin and podcasts hold in helping him bring everyone the wealth of wisdom that he has acquired from years of studying the scriptures.
Today, Rabbi Manis Friedman is known as “YouTube’s Most Popular Rabbi.” His channel, which has already surpassed 100,000 subscribers, allows him to bring the wisdom of Kabbalah closer to people and counsel them regardless of their religious affiliation.
“Ultimately, the goal is to reach the billions of people on the web and bring them closer to God; to bring healing and help people rediscover morality and balance,” he shares. “With everything that is happening in the world right now, it’s easy to find yourself feeling loss and losing balance, and along with it, losing your cherished relationships. You have the power to fix that, but you need to be open to learning.
Rabbi Friedman has made it his mission to help people improve their relationships and deepen their connection with God. He thanks technology for allowing him to do this despite the pandemic and even giving him a bigger platform to reach a wider audience.