Yesterday, Amazon Music launched [RE]DISCOVER, a new global brand developed to support artist catalogs across all music genres. With Bob Marley as the first Artist of the Month, [RE]DISCOVER joins Island Records and Universal Music Enterprises in the year-long celebration of Marley’s 75th birthday and his importance in music history. The brand “showcases carefully curated artist playlists across various genres and takes listeners on a career-spanning journey of musical discovery, or re-discovery, through the featured artist’s entire body of work,” a press release reads.
Learn more about [RE]DISCOVER Bob Marley here.
“[RE]DISCOVER was inspired by what many music fans recognize as one of the great joys of the streaming era: our ability to discover or rediscover great music,” said Adam Block, head of catalog music for Amazon Music, “With [RE]DISCOVER, we’ve created a dedicated umbrella under which all catalog music and the stories that accompany them can be experienced. Whether you’re hearing Bob Marley for the first time, or being reminded of his music again, the reward of that experience is real. We’ve created a destination for catalog music that aims to engage both existing fans, and create next generations of them.”
As part of the launch, [RE]DISCOVER has created a Bob Marley artist store on Amazon.com, including links to stream and download his music; physical music selections, links to related films and books; and a collection of exclusive merchandise including clothing featuring intimate photos of Marley taken by David Burnett, from his published book titled Soul Rebel. Later this year, Amazon Music HD will exclusively stream Legend: The Best of Bob Marley & The Wailers, in immersive 3D Audio on Amazon Music HD. Recording engineer Nick Rives created the immersive mixes at the legendary Capitol Studios, where Bob Marley & the Wailers rehearsed during their first American tour in 1973- for the first time, fans can listen to iconic songs like “I Shot the Sheriff,” “Exodus,” and “Is This Love” mixed in Dolby Atmos.
“My father’s music has moved and inspired legions of fans around the word, and we’re thrilled Amazon Music has developed a campaign that celebrates the rediscovery of his classics while introducing new favorites to the next generation,” said Cedella Marley. “Never has there been a more crucial time for the world to hear my father’s music and message.”
With Friday firmly established as new music release day for fans around the globe Amazon Music has established the first Tuesday of each month as its launch day for catalog music initiatives such as [RE]DISCOVER Artist of the Month, new editorial and marketing initiatives including short video features, and up to 20 new playlists. Among the first [RE]DISCOVER playlists customers can enjoy are [RE]DISCOVER Alanis Morissette, [RE]DISCOVER AC/DC, [RE]DISCOVER The Chicks, [RE]DISCOVER Drake, and many more.
Stream [RE]DISCOVER Bob Marley here.