RUN DMC, one of the most influential acts in the history of American Hip Hop culture, hosted the first day of their pop-up and art installation experience in partnership with adidas Originals in NYC at Bleecker Trading. In alignment with the kickoff of the pop-up, Mayor Eric Adams proclaimed August 9th as “Run-DMC Day” to honor the achievements and contributions of the group. Coinciding with the group’s August 11th return to headline the Hip-Hop 50 Live Concert, the pop-up gives fans access to merchandise from Barriers Worldwide and the Crate NY in addition to coolers in partnership with Igloo and other RUN DMC novelty merchandise items.
The pop-up is open to the public August 10th thru August 12th from 11am – 7pm with tunes from well-known hip-hop DJ Skratchbastid and appearances from both Rev. Run and DMC. The four (4) day pop-up is produced by Geneius Creative Agency (founded by RUN DMC’s Creative Director Eazuus), and Bravado (Universal Music Group’s industry-leading merchandise and brand management company), whilst fabrication build-out is produced by Native Construx, LLC.
For free hi-res imagery shot by Leo Sorto for Bravado, please click HERE.
For more info please contact bravado@michelemariepr.com.
About Bravado
Bravado lives at the crossroads of music, fashion and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project from creating new spaces in the market to bringing an artistߣs creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.
