Sprayground has been a growing force in streetwear – creating, designing and selling rebellious, edgy, and innovative products. When Mr. David BenDavid (DBD) started Sprayground, backpacks were considered a convenience or for utilitarian purposes only. All his life, he was influenced by NYC culture, art, and fashion. Growing up in the Bronx in the 90s, he remembers taking the subway covered with graffiti and that image stayed with him, inspiring his development in the arts, “It was literally like riding a tube of art.”
“I took two words; SPRAY from graffiti and GROUND from the underground subway tunnels that were filled with art and graffiti.” DBD reminiscences having to be bold to go down in the dark subway tunnels, and he wanted his brand name to be bold as well. After, the brand name SPRAYGROUND came to life. Following his graduation from the School of Visual Arts in New York City, he launched Sprayground and shook the backpack game with their “Hello My Name Is” bag. “HMNI was the hit song that started it all! The kickoff to the Sprayground World. The first brick in this magical kingdom,” says DBD. This idea sprouted because DBD was bored of the obvious and knew he had an eye for edgy ideas. He wanted a backpack that would kick off the rebel of all bag companies.